UPDATE: YESTERDAY'S head-on crash on the Wide Bay Highway killed a 71-year-old woman from Goomeri, police say.
Initial police investigations indicate around 3:45pm, two vehicles, one travelling westbound and one travelling eastbound, collided head-on approximately one kilometre east of Wide Bay Creek.
The driver and sole occupant of one vehicle, the 71-year-old woman, was pronounced deceased at the scene.
A man and a woman aged in their 60s who were travelling in the other vehicle were transported to hospital with non-life threatening chest, head and abdominal injuries.
The Forensic Crash Unit is investigating.
TUESDAY: A WOMAN is dead and two other people seriously injured after a reported head-on crash on the Wide Bay Hwy, near Cinnabar, west of Kilkivan, authorities said.
The crash was reported at 3.47pm on Tuesday.
Two rescue helicopters have been dispatched to the scene.
The two patients, a male and female in their 60s, have suffered chest, head and abdominal injuries.
The dead woman, in her 70s, was the driver and sole occupant of the car coming the other way.
A Queensland Ambulance Service spokeswoman said the crash had occurred near the highway's intersection with Colemans Siding Rd.
SES crews had been called from Gympie to back up local crews in directing traffic at the scene while traffic was disrupted on the Wide Bay Hwy.