Jan Watt and David Gibson with a focus on orange.
Jan Watt and David Gibson with a focus on orange. Contributed

Valley arrives online

MARY Valley Country has arrived in the online world with a bright orange message and local businesses are backing it all the way.

More than 20 businesses have registered on the new website http://www.maryvalleycountry.com.au and many plan to attend the upcoming free workshops which delve into digital marketing strategies and how to use social media.

Project manager Lesa Bell said the targeted marketing campaign "Mary Valley Country - come out to play" was a real leap forward for the Mary Valley and its success was driven by the committed work of passionate volunteers.

This was recognised in the celebratory speech by Member for Gympie David Gibson, who encouraged businesses to use the new tourism tool which had been made available to them.

Funding to employ marketing company dtb! Advertising came from the Gympie Regional Council Mary Valley Economic Development Fund, but it was the determined campaign by community organisation Mary Valley Inc which secured it.

Ms Bell said the website and associated new branding was activity-based, and targeted those groups who will travel to pursue their favourite pastime - anything from camping and fishing to mountain biking, bushwalking and seeking out art trails.

"The original Mary Valley Identity Report released a couple of years ago identified this niche - it means we don't need massive infrastructure to attract people here - we just need to tell them they can enjoy their favourite activities," she said.

"And we are situated in that easy two-hour drive market from Brisbane, just 40 minutes from Noosa as well."

To ensure the digital marketing strategy has maximum effect, Ms Bell urged businesses to register online at the website and upload photos and information about their activities.

The free workshops will be held on May 14, May 28 and June 18 at Mary Valley State College, from 6-8pm.

They will cover how to fashion your Facebook page, why to choose a web strategy, how to simplify your online presence and search engine optimisation.

Phone Lesa Bell on 0428 193156 or email tourism@themaryvalley.com.au

Gympie Times

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