MICHELLE Obama has branded Donald Trump's bragging about sexual assault as "intolerable”, "disgraceful” and said it "has to stop”.
Mrs Obama spoke passionately at a rally against the Republican's "routine degradation” of women.
She focused on his dubious history with women, including walking into models' dressing rooms while they were semi-clothed, accusations of sexual assault and the 2005 video showing him bragging about making aggressive advances on a married woman.
"I can't stop thinking about this, it has shaken me to my core,” she said.
"Now is the time for all of us to stand up and say enough is enough. It has to stop right now.”
The video shows Mr Trump showing off to former Access Hollywood anchor Billy Bush about not even waiting for consent before kissing women, and saying he can do "whatever he wants” as a "star”.
Mr Bush was suspended soon after the video came out and a slew of Republicans condemned Mr Trump, including House Speaker Paul Ryan.
The New York Times has refused to retract an article in which two women accuse Mr Trump of sexual assault, after threats from the candidate to sue the paper.
In a letter made public yesterday, a lawyer for the Times all but dared the property developer to make good on his threat.
"We published newsworthy information about a subject of deep public concern,” wrote David McCraw, the assistant general counsel.
"If Mr Trump disagrees, if he believes that American citizens had no right to hear what these women had to say and that the law of this country forces us and those who would criticise him to stand silent or be punished, we welcome the opportunity to have a court set him straight.”
Mrs Obama asked at the rally: "How is this affecting men and boys in this country? The men in my life do not talk about women like this and I know my family is not unusual.
"To dismiss this as 'everyday locker room talk' is an insult to decent men. The men you and I know don't treat women this way.”
Ms Obama, who joined the campaign trail for Hillary Clinton in September, urged Americans to cast their vote because abstaining or voting for a third party candidate would "help to elect her opponent”.
"Strong men, men who are truly role models, don't need to put women down to feel powerful,” she said.
"People who are truly strong lift others up. Those that are truly powerful bring us together.” - INM