Tough break for farmer a win for sweet potato lovers
CONSIDERED una-peeling, hundreds of kilos of sweet potatoes are being sold at a bargain price.
With 400kg, or one ute tray full of orange-fleshed potatoes going for $20, local farmer Brodie Wolfenden said rather than see the crop left in the ground, their Rossmoya farm is selling them on the cheap.
"The market is flooded with sweet potatoes at the moment," he said.
Saying the market is reflective of consumer choices, he said what they look like doesn't actually matter.
"The guideline is set by the consumer in the end," he said.
"People are paying those prices for it, so they are going to keep charging it.
"And that's what it comes down to."
However, since their potato plight hit social media, Brodie said they have been busily "shifting the rejects."
"I think we've been doing around 20 bins a day roughly," he said.
"That's just under 10 tonne of reject potato."
With buyers being mostly those with a hobby farm, Brodie said they also donated around 400kg to not-for-profit organisation Meals on Wheels.
"Meals on wheels came out and got a load," he said.
"That was donated."
"It's been great to see all the support, and everyone piping in," he said.
Brodie said whilst they understood Woolworths had a second grade product line, known as "Odd Bunch", this isn't a financially viable option for them.
"By the time we pay freight on it and send it, it's just not worth it," Brodie said.
"We're not making money on the whole production process."
With their stock going to Brisbane and local markets at Rockhampton and Yeppoon, Brodie said a lot of people are happy with what they get.
"I've been going eight years in Yeppoon, and my Aunty has been going around two years in Rocky."
"From the ground, it's only one or two days until we sell.
"We dig Thursday.
"Wash and pack Friday.
"Then I sell at the markets on a Saturday.
"That's as good as you can do."
With Brodie believing their product is undeniably fresher than anything you'll come across in the supermarket, this is definitely a case of size doesn't matter.