Qld brand Doughnut Time to be stocked in Coles supermarkets
Qld brand Doughnut Time to be stocked in Coles supermarkets

Sweet deal: Doughnut Time hits supermarkets

AFTER just 2½ years under new ownership, former troubled Queensland dessert business Doughnut Time has made a dramatic comeback, scoring a contract to be stocked in supermarket giant Coles.

The sweets operation, which was at the centre of scandal in 2018 for underpaying workers under former owner Damian Griffiths, was bought out by fitness industry entrepreneur Peter Andros the same year.

Doughnut Time doughnuts will be sold at Coles.
Doughnut Time doughnuts will be sold at Coles.

Mr Andros has been slowly returning the business to its lofty heights, launching stores across Queensland and in Melbourne, and as of Monday will begin stocking his holey creations in Coles.

The doughnuts will be available in new smaller sizes in a variety of fresh flavours in packs of two and four at 25 Coles outlets across Queensland, including Indooroopilly, Toowoomba and Mermaid Beach.

More locations will be added across the state in the coming weeks, with Mr Andos hoping to expand the offering nationally.

"If it goes well it's a way to expand - with Coles I think that's our retail (rather than opening our own bricks and mortar stores)," Mr Andros said.

"If you can make it in Coles you kind of make it."

Doughnut Time owner Peter Andros, who has been turning around the business since buying it in 2018, with Vanessa Gaddi-Chmielewski at their Burleigh store. Picture: Adam Head
Doughnut Time owner Peter Andros, who has been turning around the business since buying it in 2018, with Vanessa Gaddi-Chmielewski at their Burleigh store. Picture: Adam Head

Mr Andros said he was wary of opening more of his own stores with the pandemic changing the retail climate, and said he would instead invest in pop-up venues, which had proved incredibly successful.

"I can do a three-month pop-up and I think pop ups are the way to go," he said. "We'll do

Carindale for Easter and there's a few things in the works for different places like theme parks."

He was also expanding his online e-commerce store, which he said had boomed since COVID started thanks to their wide variety of doughnut gift boxes.

He said he hoped to extend the range to include brownies and cookies to ensure the business would stay on-trend.

 

 

Originally published as Sweet deal: Doughnut Time hits supermarkets



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