Successful blend of old and new
WINNER of this year's Marketing Campaign of the Year award at the Gympie Chamber of Commerce Business Awards has discovered the advantages
to using social media and thinking outside the box
to get your message
McIntosh Meats has embraced the changing media landscape and along with its familiar billboards with daily specials parked in prominent places to attract passing trade, last year started offering home delivery and participated in a "crazy special campaign” advertising online.
By taking this one step further and personally responding to online orders and inquiries, McIntosh Meats managed to incorporate new technologies, while maintaining old-fashioned customer service.
The judges said McIntosh Meats had managed to meld the best of old and new methods of advertising to achieve enviable results.
"This is a stand-out business using marketing tools and techniques to the utmost advantage to grow their business,” the judges said.
"They are to be commended on their marketing campaign.”
Spokeswoman for McIntosh Meats Amanda Stevenson said the company had increased its social media followers by 1600 people in the past 12 months.
- Cafe by Farmer and Sun
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- McIntosh Meats
Read about more winners at the 2017 Gympie Chamber of Commerce Awards HERE.