Clive Palmer
Clive Palmer Brett Wortman

Sorry Clive Palmer, but Fairfax doesn't want your TV ads

THE managing editor of Fairfax's Brisbane Times website has told Clive Palmer 'thanks, but no thanks' after the billionaire ran television ads urging viewers to support the non-Murdoch site.

Simon Holt said while the publicity was appreciated, Fairfax wasn't after endorsement from any politician.

Mr Palmer has been at war with Rupert Murdoch's News Corp, particularly The Australian, which targeted him with a series of negative stories in the lead-up to the federal election.

In an extraordinary move, during Channel 7's Australian Open tennis coverage, which attracts a huge audience, Mr Palmer took out ad spots praising the Brisbane Times.

In the open letter to Mr Palmer, Mr Holt writes:  "Just when I think it's safe to watch commercial television again, there you are bumbling through a script, totally unsolicited, telling everyone to read Brisbane Times.

"Now, I don't want to seem ungrateful. We obviously have a few views in common. I too think is great; I too think everybody should be reading our website and the news we produce; I too think we're the most objective mass media player in town.''

"But we clearly have a small problem. We don't expect any of our readers to publicly endorse what we do.

"With all due respect, I'm really not overly keen to see your love for Brisbane Times spread-eagled over my plasma.

"Rather, perhaps you could do what others do. Tell your friends how great we are. Word of mouth is our most powerful tool.

"You see Clive, you're a politician now. Yes, it could be perceived as rude. But when they say "keep the bastards honest", one of the bastards they're referring to is you.''

"If your mines dump crap onto the reef, or we find that you have conflicts of interest which might interfere with your parliamentary duty, or you're doing deals which might be to the disadvantage of Queenslanders - we would report that stuff.''

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