Toowoomba company takes on-line shopping to new heights
A TOOWOOMBA-based company is providing world-first technology and taking on-line shopping to new heights.
Global Store Solutions in Russell St uses the latest digital technology in conjunction with Google platform photography to provide businesses with websites that give customers the ability to take a virtual tour of their store, pickup items and get a 360 degree view of the product through 3-D imagery.
Proprietor Barry Knights said more businesses were catching up with today's technology and Global Store Solutions helped by taking much of their work out of their hands.
"We build the client's online store then run and manage it (online store) for them," Mr Knights explained.
"We update their products, specials and promotions and do their digital marketing for them.
"Most retailers don't have time to market an online store and keep up with all the other aspects of the business.
"By having us on board, they employ a salesperson, a marketer and someone to update stock for them for just one monthly fee."
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Mr Knights started the business five years ago while the CEO of a remote indigenous community in central Western Australia.
"Out there a lot of the community had nothing to do so we first digitised their internet banking then we talked to them about selling products online.
"That's where it all started."
The on-line stores utilise the unique InteliSpin technology which allows the customer to click on a product and view up close in 3-D, spinning it around to a get complete view of the product without leaving their computer at home.
"We work with an accredited Google photographer," Mr Knights said.
"The very first business in the world to have this with its on-line store was Kent Saddlery in Stanthorpe."
However, creating the 3-D images of every item in the store is time consuming as about 30 photographs have to be taken from every angle of the product before the images can be loaded into the system.
Mr Knights is now looking for an investor to help cover the $65,000 needed to acquire the latest equipment which completes the 3-D process in one click of a button.
When that is established, customers will be able to visit on-line stores like an optometrist, take a virtual tour of the store and see how any type of spectacle frames look on their face with the click of their mouse - provided their computer has a camera.
Mr Knights said in the near future, using the technology, customers would be able to see how new clothes looked on them, shoes, hats and other fashion accessories without having to leave their computer.
"We're talking to real estate firms about setting up virtual tours of houses where you can pull back the blinds, look inside cupboards, open the dishwasher or oven and look inside," he said.
"It really is exciting."