Peta Simspson is not happy with the slogans on some clothing.
Peta Simspson is not happy with the slogans on some clothing. Warren Lynam

'Jingle my bells' sexploitation sparks boycott call

SOME will say " it's harmless fun", but a growing number of Sunshine Coast women are getting behind a campaign to stamp out the sexualisation of women's clothing.

The latest outcry concerned a Christmas singlet being sold in Supre, with two bells across the chest and the slogan "Jingle my Bells".

Supre has removed the garment from its shelves, but it continues to sell tees some feel are harmful to women's self-image.

How do you feel about sexually-suggestive t-shirts?

This poll ended on 07 December 2014.

Current Results

They’re nothing but tasteless rubbish.


I don’t care. They’re harmless enough.


They’re okay, but some go too far.


I’ve got a cupboard full of them!


This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

Yesterday, the Daily purchased a singlet with "Big Booty Bitches" emblazoned across the chest.

Collective Shout is a "grassroots campaign movement" against the sexualisation of women. It was founded in 2009 by Melbourne journalist and author Melinda Tankard Reist.

Many Sunshine Coast women have got behind its Christmas campaign, calling for shoppers to boycott shops that have used "sexploitation to flog their products in 2013".

Shops on the list included well-known stores Supre, Target - for its "50 Shades of Grey" lingerie campaign - Cotton On, Bonds, Best and Less, for selling "bralets" to young children, and City Beach.

Maroochydore Recruitment specialist and business woman Peta Simpson is a supporter of the campaign to make shops clean up their act.

"Some think it is pretty harmless or it's just funny, but a report has come back in the last three days saying one of the top three issues for young Australian girls is body image," she said.

Ms Tankard Reist said Collective Shout had done a huge amount of work compiling information about the different brands.

However, many of the shops on the list were "repeat offenders".

"They do the bare minimum to take the heat of them," she said.

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