Savvy Baby Boomers

BABY Boomers are better online networkers than their Generation X counterparts, a new poll of Australian MySpace users has revealed.

Often considered to be flailing in a world of 21st century networking, Baby Boomers, aged between 46 and 64, boast more online friends than the average Gen X (31 to 45), the survey of about one-and-a-half million people revealed.

The results were formulated using self-expressed data taken from the MySpace accounts of users all over the country.

But it comes as no surprise to youth strategist Dan Pankraz, who says it is a reflection of a broader cultural trend which he terms “the rise and rise of Generation C or The Connected Collective”.

“Unlike Gen Y (14 to 30) or Gen X, Generation C are not an age cohort, but a collective mindset of digital natives,” Pankraz said.

“Gen C-ers of all ages, whether they are 14 or 41, share a need for social expression and social media has turbo-charged their ability to express themselves in real time.”

MySpace’s Darain Faraz said the results meant social networking was reaching a larger demographic than had previously been thought.

“In this context, the web is liberating, as their real world age becomes less relevant than their digital or cultural age,” he said.

Gympie Times


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