Savvy Baby Boomers
BABY Boomers are better online networkers than their Generation X counterparts, a new poll of Australian MySpace users has revealed.
Often considered to be flailing in a world of 21st century networking, Baby Boomers, aged between 46 and 64, boast more online friends than the average Gen X (31 to 45), the survey of about one-and-a-half million people revealed.
The results were formulated using self-expressed data taken from the MySpace accounts of users all over the country.
But it comes as no surprise to youth strategist Dan Pankraz, who says it is a reflection of a broader cultural trend which he terms “the rise and rise of Generation C or The Connected Collective”.
“Unlike Gen Y (14 to 30) or Gen X, Generation C are not an age cohort, but a collective mindset of digital natives,” Pankraz said.
“Gen C-ers of all ages, whether they are 14 or 41, share a need for social expression and social media has turbo-charged their ability to express themselves in real time.”
MySpace’s Darain Faraz said the results meant social networking was reaching a larger demographic than had previously been thought.
“In this context, the web is liberating, as their real world age becomes less relevant than their digital or cultural age,” he said.