Risque items we're buying in lockdown

 

With social distancing rules meaning Australians must stay home for the foreseeable future, many of us have been shopping up a storm online to make sure we are comfortable on the couch.

However it seems couples are also coming up with ways to pass the time indoors, with online retailer The Iconic reporting a spike in sales of "risque" lingerie.

Sales in lingerie are up almost a third compared with this time last year.

Flying off the virtual shelves is this $59.99 Bras N Things bodysuit.
Flying off the virtual shelves is this $59.99 Bras N Things bodysuit.

According to The Iconic, top-trending items customers have been snapping up during the coronavirus pandemic include a $59.99 lace bodysuit by Bras N Things, a see-through $110 bra by lingerie brand Lonely and a $95 black mesh bodysuit by Ann Summers.

Also popular is this racy mesh number from Ann Summers.
Also popular is this racy mesh number from Ann Summers.

The Iconic's women's accessories buying manager Peri-Jane Crosbie told news.com.au that shoppers had also been buying up big on "comfy and functional basics", with sales up 120 per cent compared with this time last year.

"Overall the comfort-is-king trend is continuing to dominate in the lingerie space with customers gravitating towards comfy and functional basics in breathable fabrics," she said.

"Top-performing brands include Calvin Klein, B-Free Intimates and Boody Organic. Think seam free, ultimate comfort like the Calvin Klein modern cotton bralette, which has been a firm customer favourite.

"On the flip side we're seeing a number of our customers who are doing the exact opposite, opting for risque, feminine and lacy numbers.

"Over the past few weeks, within our true lingerie space, we've seen a sales jump across bodysuits and underwire bralettes. Top-selling brands include Ann Summers, Lonely and Bras N Things."

The Iconic isn't the only retailer to record an increase in sales in comfy clothing and underwear.

 

Myer has had great results from it online sales. Picture: AAP/Joel Carrett
Myer has had great results from it online sales. Picture: AAP/Joel Carrett

Despite Myer closing its physical stores last month, sales of intimate apparel have increased 600 per cent compared with this time last year

Within this category sleepwear sales have risen by a whopping 1100 per cent.

Over at eBay Australia the romance is continuing, with sales surprisingly spiking in jewellery.

Interestingly, jewellery - specifically rings - have seen a 72 per cent increase. Many people predicted isolation would cause relationships to suffer, but perhaps we're seeing the opposite," eBay Australia managing director Tim MacKinnon said.

What are you spending money on while in lockdown? Let us know in the comments below

Originally published as Risque items we're buying in lockdown

Bras N Things ambassador Steph Claire Smith wearing the brand's underwear. Picture: Instagram.
Bras N Things ambassador Steph Claire Smith wearing the brand's underwear. Picture: Instagram.


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