"QUITE graphic" is how RACQ regional manager Judi Johnson described the new billboard at Skyring Creek along the Bruce Hwy.
The words on the billboard - The Bruce Highway won't give you a second chance - are designed to send a clear message that one in six deaths on Australia's national highways occur on this dangerous stretch of road.
"We just think that now is the time to stop talking and start doing," Ms Johnson said.
"People are dying because politicians do not want to commit funding to bad roads."
She said road crashes on Queensland roads alone cost $4 billion and it was as much an economic and social impact as it was a health issue.
"Cars account for 75% of all passenger travel in Queensland," she said.
When asked if motorists could be distracted by even more signs, Ms Johnson said, "obviously any distraction is not good for anyone" and that if roads "had enough area for people travelling to pull over" and "more overtaking lanes" that would be a start.
"A minor error can cost people's lives," she said.
"The signs aren't busy and are easily read and are in a good location. We need to get the message out there.
"RACQ has 106 years history as advocates for motorists.
"The time for talking is over. It's unprecedented for RACQ to have a social media campaign."
Ms Johnson said anyone could get on to RACQ's Facebook page and sign a petition or visit racq.com.
Other billboards include one at the Gold Coast which says, 'We want safer Queensland roads now not later', while a Cairns a sign says 'This road cut by floods 530 times in two years: We demand action. The Toowoomba sign reads Bad Queensland roads kill.
RACQ is lobbying for improvements to the notorious Cooroy-Curra stretch, the Caboolture-Kingaroy section of the D'Aguilar Hwy, Steve Irwin Way which has a poor crash history and flooding issues and three of the Sunshine Coast's most unroadworthy roads - Kin Kin Rd at Pomona, Eumundi-Noosa Rd and Kiamba Rd.