Price war: Aldi takes fight to supermarket giants

GROCERY prices are on the way down as the supermarket giants launch a price-cutting war to fend off challenges from discount outlets like Aldi.

Australian Competition and Consumer Commission member Professor Stephen King told 4BC Mornings that Woolworths and Coles were facing stiff competition from German discounter Aldi, which was continuing to cut prices. 

"They've (Aldi) come in and just ripped the guts out of the staples for the supermarkets," Mr King said on radio this morning.

Where do you do your grocery shopping?

This poll ended on 14 April 2015.

Current Results

Woolworths

20%

Coles

17%

Aldi

54%

Other

8%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

"Sure Coles and Woolworths can try further deep discounting on the essentials, on the milk, the flour, the margarine, the sort of things that every family needs pretty much every week, but they're facing these very, very slick operations such as Aldi who are always going to be able to meet and undercut them."

"I don't think that's a long term solution for the supermarkets."



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