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Gympie and Fraser Coast to focus on international promotion

BACKPACKERS: Enjoying the holiday season at Rainbow Beach are backpackers off to Fraser Island. Pictured (from left) is Pedro Couri from Brazil, Jenny Meinhardt from Germany and Rafael Coultre from Brazil.
BACKPACKERS: Enjoying the holiday season at Rainbow Beach are backpackers off to Fraser Island. Pictured (from left) is Pedro Couri from Brazil, Jenny Meinhardt from Germany and Rafael Coultre from Brazil. Greg Miller

ADVENTUROUS Germans are thronging to our region.

And a $1 million promotional campaign is expected to bring more overseas tourists to the Gympie region.

About 38,700 visitors from Germany spent 325,000 nights on the Sunshine and Fraser coasts and in Gympie from September, 2013, to September, 2014.

In the 12-month period, 295,000 overseas visitors stopped by the three regions - a 5.7% rise on the previous year.

International tourists accounted for more than 3.3 million visitor nights.

There was a 26.9% increase in German visitors while 63,000 people from the UK dropped by.

The figures were revealed at an industry showcase in Brisbane on Thursday.

Sunshine Coast Destination, which also covers the Gympie region, and Fraser Coast Opportunities hosted the CBD event.

About 23 tourism operators met with international travel agents and other industry representatives.

The meeting was part of a tri-city campaign, which also involved Melbourne and Sydney.

Yesterday's event also served as the launch-pad for the Australia's Nature Coast brand's new 4WD beach experience.

SCD chief Simon Ambrose said a $250,000 New Zealand focused campaign involving print, radio, TV and digital advertising campaign would start on Sunday APRIL 26.

Mr Ambrose said another $750,000 would be spent promoting the Australia's Nature Coast brand and its related tourism activities.

He said his organisation and Fraser Coast Opportunities were pleased to see an increase in international visitors to their regions.

Mr Ambrose said the European market, especially Germany, was proving a boom for the Fraser Coast.

"The UK is really big, Germany is growing and Italy is a flow-on opportunity and so is France," he said.

"Those are out biggest markets.

"The Germans really like the opportunity, the nature push.

"It's particularly about the environment."

Fraser Coast Opportunities tourism development officer Mark Zuppenlatz said international promotions were vital for the region.

"The European, particularly the German market, the UK and the NZ market are all key markets for the Fraser Coast," he said.

"We're always trying to develop new markets, particularly the Asian market.

"A couple of major tourist operators have confirmed they've increased their sales to our region."

Topics:  tourism

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