Optus to back big country link-up
IT MAY seem odd that one of our big country’s biggest music events, the Optus Gympie Music Muster, has a major sponsor dedicated to making our world smaller.
Wide open spaces certainly have their appeal to campers and many music fans, but when you need the outside world, as even hermits do sometimes, nothing beats good phone reception.
Newly improved phone service facilities in the Amamoor area (combined with temporary upgrades for the Muster specifically) mean people can still, even in the depths of the forest, have full 3G data access, including Facebook and emails.
For those unable to access the Optus network, a free internet kiosk has been available every Muster since 2009.
“It’s been incredibly popular,” Optus Country national marketing manager Genevieve Brock says of the kiosk.
“It’s particularly for people not on our network, so they can access Facebook, emails or do share trading.”
One big permanent spin-off is the benefit from $500,000 already invested in the Amamoor area, especially near the Muster area.
“I guess it’s a combination,” says Ms Brock. “There are permanent residents who will benefit, but the Muster is such a big event and because people are starting to camp there from about June most years, it’s good to give them 3G coverage.”
She says support for the Muster makes a neat fit with her organisation’s own regional commitment.
“The Muster gives so much back to the same regional communities.
“This will be the 30th Muster and that’s a long time supporting Rural Aid. Particularly appealing for us this year is that the Starlight Children’s Foundation is the main beneficiary.
“Optus has a 16-year relationship with the foundation, so it’s great they are part of the event as well.
“A lot of smaller community groups benefit each year also,” she said.
Of course, all that internet capability only makes sense if we find a Muster use for it.
“That’s the new Optus Muster mobile site, which allows people to access schedules of events. It’s like an electronic program in your phone,” she said.