AN EXPERIENCED dentist in oral and maxillofacial surgery orthodontics opened a new practice in Cooloola Cove in November last year.
Dr William Edmeades and his wife, health coach Paola Chadwick, opened The Coloured Sands Clinic in the Cooloola Cove Shopping Centre, a world away from Dr Edmeades's previous work in London.
The GFC was the catalyst for William and Paola deciding to move away from the UK.
A job opportunity opened up in Canberra four years ago and after a two-year stint there, the couple decided they wanted to experience more of Australia, which led to them landing in Gympie.
"We wanted to start our own business, and after doing our research, decided Gympie was a good place to be. We love the area - the beaches, the people - so it's been a good decision," Paola said.
William's aim is to bring his extensive experience in all facets of dentistry, as well as botox and dermal fillers, to his clients, at reasonable prices.
"Dentistry in Australia is amongst the most expensive in the world, and it need not be," William said.
"I hope to bring sensible reasonable pricing to the practice, but with the experience of high-end cosmetic and reconstructive oral surgery and dentistry.
"Working in an implant referral practise where we did more than 300 successful implants a year has shown me that even this exclusive and expensive side to dentistry can be made far more affordable, without compromise on results."
William has also done regular dedation clinics where he was responsible for sedating patients with extreme dental anxiety.
"Working with these patients has been humbling and the satisfaction of getting a person's consent to treat them has been motivating.
"My training in this aspect of dentistry reminds me of how vulnerable patients can be and how we as a profession can become desensitised."
Although The Coloured Sands Clinic has only been open for a couple of months, the business is already proving a successful one.
William looks at the mouth as a whole, not just individual tooth problems.
"We want to provide exceptional service to the community and believe in the holistic aspects of life, trying to combine this in our practice," Paola said.
"We are not tree huggers but believe this is characterised by the treatment of the whole person, taking into account mental, social and lifestyle factors, rather than just the symptoms of a disease."
William's credentials are impressive. The British expat was born in Ecuador and sent to an English boarding school when he was 12 years old. During his gap year, he travelled alone from east China and Central Asia to Germany. He then trained at the Royal London hospital and St Bartholomews hospital, both world renowned teaching hospitals. From there, he went into private dental care, where he also trained in botox and dermal fillers.
Paola was born in Mexico to a Chilean father and Spanish/Hungarian mother. She grew up in Spain and was also sent to boarding school in the UK. During her gap year, she travelled and worked in China and finished her undergraduate and master's degrees in London.
Both have done stints of charity work - Paola in Africa and William in different parts of the world.
Now the couple are living the dream, with their own business in Cooloola Cove and hoping, at some stage in the future, to get a GP involved too.