Eyereflect owner Craig Parry shows off his remote-controlled helicopter, which has a digital SLR camera attached to it.
Eyereflect owner Craig Parry shows off his remote-controlled helicopter, which has a digital SLR camera attached to it. Marc Stapelberg

Mini chopper gets money shots

FOR Lennox Head-based stockbroker turned photographer Craig Parry, innovation is the key to business success.

While many pay lip service to the concept, Mr Parry has put his cash where his mouth is by purchasing a miniature electric remote-controlled helicopter to get, as they call it in photographer jargon, the money shot.

“About a year ago I decided I wanted to get a different angle and a regular helicopter isn't cost effective,” said Mr Parry, who started his company and gallery specialising in surf, portrait and wedding photography about 18 months ago.

“It's been a long journey because it is difficult to fly and I had to purchase a simulator.”

However, it does allow him to get his camera closer to the action.

“My passion is water and surf photography, but this new equipment will open up new doors for the business,” Mr Parry said.

‘It is so new I have to write a business plan about it because it is new to everybody – no one has really done itbefore.”

To his knowledge there is only one other person in Northern NSW who uses the technology, but only for videos, not still photography.

Mr Parry said he invested in the helicopter because he was always looking for new ways to grow in a tough market.

“I'm always looking for new ventures to grow. It gets me excited,” he said.



$10 billion boost: Why you must Christmas shop in Gympie

premium_icon $10 billion boost: Why you must Christmas shop in Gympie

"People need to buy local because that will keep the money here.”

Answer to our dairy crisis is not a Royal Commission: letter

premium_icon Answer to our dairy crisis is not a Royal Commission: letter

Royal Commission is not the answer; Gympie letter

The 2018 Sportspersons of the year

premium_icon The 2018 Sportspersons of the year

The pair have been recognised for their sport achievement.

Local Partners