New plan for the Majestic
A NEW business plan for Pomona's Majestic Theatre will be launched at 10am on Tuesday, July 17.
The plan aims to provide a strong future for local talent, touring shows and silent films.
It will become the performing arts centre for the northern Sunshine Coast.
Pomona Inc president Shaun Walsh said the theatre's new role was already a reality, with recent acts including Sundayze Comedy series, Motherhood the Musical, Kate Miller-Heidke, and upcoming shows such as the Noosa Hinterland Jazz Blues and Roots festival showcasing local musicians.
"The direction for the theatre suits our organisation very well, as we also have the Old Pomona Railway Station Art Gallery and operate the Pomona Country Markets which showcases local art and craft," Shaun said.
"Our focus is all about the performing and visual arts. We have been attracting audiences from all over the Sunshine Coast and the Mary Valley."
Sunshine Coast Mayor Mark Jamieson and Cr Tony Wellington will also attend to launch a campaign to restore the historic theatre pipe organ recently damaged by floodwater.
The "Campaign for Corporate Cultural Philanthropy on the Sunshine Coast" targets the corporate sector, and will see up to $45,000 worth of tax-deductible donations raised over the next two years.
"This organ is the only one of its kind in Queensland and must be preserved," Shaun said.
The Majestic Theatre was built by Pomona publican Myra Osbourne in 1921 as a multi-purpose entertainment hall for live entertainment, dancing and films. The new business plan aims to keep this heritage alive.
Silent films remain a critical component of the new business plan. The Majestic Theatre is the only theatre in the world which regularly plays silent films accompanied by a theatre organ.
The Majestic Theatre Business Plan launch will run from 10.30am to 11.30am, Tuesday, July 17.