Muster chief executive James Dein says pre-Muster excitement is building rapidly and the merchandise has begun to walk out the door.
Muster chief executive James Dein says pre-Muster excitement is building rapidly and the merchandise has begun to walk out the door. Renee Pilcher

Mustering a head of steam

THE Optus Gympie Music Muster is headed for an all-time single-day record when Kenny Rogers appears, Muster chief executive James Dein declared yesterday.

"Ticket sales are going well, probably about 15% up, year on year," Mr Dein said in a progress report to the Gympie region yesterday.

"Campers are happy, the weather outlook seems promising and the hills are alive with music already, which is terrific," he said.

"What we want to do now is appeal to locals to come along and support an event that is very important to the community.

"If you haven't been to a Muster in a while, we'd like to invite you out to Upper Amamoor.

"We're going for an all-time record for a single day, with the gambler," he said of Kenny Rogers and his famous hit song.

"The merchandise has turned up and it looks good."

And he promised a well-prepared Muster site.

"We've arranged 700 tonnes of blue metal around the important walkways and areas around performance tents. That's going down now. We've had terrific support from the Gympie Regional Council and local contractors.

"We have some new community groups that have come onboard, in addition to the 54 groups that provide services regularly.

"We've had a lot more interest in the website.

"About 3500 people have joined the website and registered to receive our newsletter to find out about the event. That takes our total database to about 20,000 people.

"As well as promoting the event to Gympie region people from now on, we're marketing heavily in south-east Queensland, through Channel 9, Four MMM and other Brisbane media.

"One New Zealand radio broadcaster wants to organise direct flights from Auckland to Maroochydore for the event."

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