A 210-METRE luxury cruise liner carrying 600 passengers will grace the Sunshine Coast with its magnificence.
The Seabourne Encore, a 40-day cruise travelling from Singapore to New Zealand, will stop in at Mooloolaba tomorrow.
Visit Sunshine Coast CEO Simon Latchford said cruise liners of this ilk were particularly welcomed.
"We love all cruise ships but these luxury ones are even better," Mr Latchford said.
"The ships are full of successful people. Business owners, heads of industry, they are influential people.
"Given our existing relationship with Singapore and New Zealand, two main offshore markets, this really helps build the relationship and awareness.
"It is potentially 600 people going home and talking about how great the Sunshine Coast is."
Mooloolaba Cruise Ship Markets will make the most of the arrival, moving their markets to Arthur Parkyn Park behind the Surf Club.
Manager Jenny Nott said it was a pristine experience to take in the cruise liner.
"It is just great to see them coming in, down on the water so close, it is really majestic. It is great to see the locals come down to check out the ships," Ms Nott said.
"Most of the passengers getting off will wander through Mooloolaba. And even though it is a small ship numbers wise, these are high paying passengers.
"It is a 40-day cruise starting from Singapore and we're in the middle of the run.
"We sell a huge range of things, fashion, jewellery, gifts for Christmas. They're specifically designed for cruise ships to go back on."
This ship is due to arrive at 8am and will set sail at 5pm.