Luring Brisbane rail commuters to Gympie
MORE than 130,000 Queensland Rail commuters were greeted by Gympie Regional councillor Julie Walker and Destination Gympie Region staff at Central Railway Station in Brisbane this week as part of a campaign to promote the region as a holiday destination.
Council staff distributed a full-colour holiday guide and information about getaway packages and promotions for our regional food industry at events such as Gympie Gold Regional Produce, during the two day blitz this week.
Cr Walker said the council supported a wide range of initiatives to promote the Gympie region and jumped at the chance to take part in Queensland Rail's initiative to promote long distance rail travel for holiday-makers.
"Targeting Brisbane commuters was a wonderful way to increase awareness of our region and promote our natural assets," Cr Walker said.
"With more than 65,000 commuters a day transiting through Central Station, this was an incredible opportunity to promote the range of options we have available including coastal communities of Rainbow Beach, Tin Can Bay and Cooloola Cove as well as the rich hinterland areas of the Mary Valley, our stunning national parks and our country towns such as Kilkivan and Goomeri.
"The Gympie region is well-placed in terms of tourism and visitation opportunities, which is why council established its destination services branch, Destination Gympie Region, to promote the region and build its profile as a holiday destination."
Mayor Ron Dyne said the promotion of the Gympie region, and the broader Wide Bay Burnett region, at this week's Regional Queensland Lifestyle Expo in Brisbane as part of the Wide Bay Regional Organisation of Councils, was also a great success.
"In partnership with our neighbouring councils of North Burnett Regional Council, South Burnett Regional Council, Fraser Coast Regional Council, Cherbourg Aboriginal Community Council and Bundaberg Regional Council we promoted our region to people who may be considering a sea- or tree-change or businesses seeking to establish operations in another part of the state," Cr Dyne said.
"The expo was a resounding success with more than 1000 people visiting our stand to find out more information."