Kingfisher Bay joins bid for Oprah
FRASER Island's Kingfisher Bay Resort is backing the Butchulla community's invitation for American superstar Oprah Winfrey to visit in December.
“The biggest star on American daytime television visiting the world's largest sand island would be a pretty big deal in terms of exposure to American audiences if the Fraser Coast's invitation is accepted,” says Jodi Clark, media manager, of the multi-million dollar Kingfisher Bay Resort Group.
“Particularly as we're up against some pretty stiff competition from operators and destinations around the country.”
On Friday, Butchulla elder ‘Aunty' Frances Gala sent letters of invitation to Ms Winfrey through the bosses of Tourism Queensland and Tourism Australia. Aunty Frances offered a traditional welcome to country, dancing and singing; a tour of Fraser Island; and a bush tucker tea or lunch.
Tourism Queensland CEO Anthony Hayes responded by email the same day, saying: “I appreciate the very kind offer. We are working through details with the production team and Tourism Australia right now ... should have a better idea of possible itineraries next week some time.
“We'll come back to you,” he added.
Ms Clark said the team at Kingfisher Bay Resort was always supportive of initiatives that put the Fraser Coast and Fraser Island on the world stage.
“Last year we worked closely with the team from National Geographic, and the resulting Fraser Island story is in the September edition, which is currently in homes all around the globe.”
She noted synergies between the invitation and experiences offered by Aunty Frances and her team.
“The resort has been running a Tastes of Australia program for several years now, where we showcase bush tucker, Australian produce, native meats and Australian wines ... through walks, talks and fun educational sessions.”