HIS invention of the Crackit might be going mainstream, but Casino product Matt King is determined to go under the radar when the 2012 NRL season kicks-off.
The lightweight cricket bat tool shaped like a tennis racket hit department stores just before Christmas.
"It's been well received and only just come out on the market," King said.
"The idea was sitting inside my brain for years and I take a lot of pride seeing the Crackit in shop windows now.
"I'm at the age where seeing my name in the headlines doesn't interest me and all I want to do is play my best footy each week."
King had his first game back on Australian soil last Saturday in a trial match for South Sydney against the club he spent the past four seasons with in the English Super League, the Warrington Wolves.
The Rabbitohs fielded an under-strength side going down 34-28, with King the only one of newly named co-captains that played.
Michael Crocker, Sam Burgess, John Sutton and Roy Asotasi will share the honours with King.
"You realise its footy season when you have big forwards running straight at you," King said.
"I was a bit rusty and only played half a game, but I'll be all the better for it. I'm proud to be in the leadership group and having five captains isn't as silly as it sounds.
"We're five different characters and we all lead in our own way.
"We did the same kind of thing at Melbourne until Cam Smith emerged as the natural leader."
King says he still gets emotional over the Storm being stripped of two premierships including the 2007 one that he was part of due to salary cap breaches.
"It was a tough time and I remember my phone being flooded with calls and texts," he said.
"I know people have strong views on the situation but it wasn't money that won us that premiership.
"We worked our a***s off for five years to get there and that was the culmination of all our hard work.
"I still have my jumper framed and I'll treasure it forever."
Whether or not King makes a return to State of Origin this year is up in the air.
He also has nothing set in stone beyond the next two seasons at Souths. The former Casino Cougars and Marist Brothers centre hasn't ruled out returning home to either club.
"There could be a captain-coach job or something come up at one of the clubs," King said.
"I'll never say never and you can't rule anything out. There both great clubs and I'd be proud to play for either of them again.
I'm at the age where seeing my name in the headlines doesn't interest me and all I want to do is play my best footy each week.