Independent News and Media

Julianne Moore dropped from ad campaign for 'poor acting'

JULIANNE Moore, the critically acclaimed Oscar winning actress who was celebrated this year for her lead role in Still Alice, has been dropped from an advertising campaign promoting Turkey due to her "poor acting".

The Hurriyet Daily News reports that Moore was due to appear in a promotional film for the country's tourist board entitled 'Home of,' but that Turkey's Culture and Tourism Ministry disapproved of the actress's performance and ordered a re-shoot.

>> SAG winners: Birdman, Moore firm up as Oscars favourites

A source told the newspaper that the ministry rejected the film for Moore's "poor acting", and when the actress declined to re-shoot the ad, the project ended up being cancelled. The newspaper reported that many had criticised the choice to use Moore in the country's promotional feature.

The advertising agency, Iconisus & I mean It, had filmed the ad in Los Angeles, in which Moore, sat in a plane cabin, recounted her childhood journeys to Turkey, believing the actress would appeal to American and British travellers.

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Moore received widespread praise for her portrayal of a professor living with Alzheimer's in Still Alice, which landed her the best actress Oscar this year. She had been nominated four times previously.

"I'm so happy, I'm thrilled that we were able to shine a light on Alzheimer's disease," she said at the time. "So many people who have this disease feel marginalised. People who have Alzheimer's disease deserve to be seen so we can find a cure."



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