IT WAS born in the dirt south of Casino and has grown up to become a worldwide children's TV phenomenon.

Dirtgirlworld, created by Whiporie locals Cate McQuillen and Hewey Eustace, took out the first-ever GRASS Award, presented at the prestigious Australian Directors Guild Awards in Sydney last Thursday.

The animated kid's television program, which stars Dirtgirl and Scrapboy, and their friends Ken, Grubby and Hayman, is lauded by critics around the world for promoting green awareness.

“We are thrilled to receive this award,” co-creator Cate McQuillen told The Northern Star.

“For us, it is confirmation that what we are doing in dirtgirlworld, the message we are sending, is what the world wants to hear.

“We like to call the show ‘entertainment that does not cost the earth'.”

The GRASS Award recognises not only environmentally conscious television content – it also rates a program's production values in terms of its carbon imprint.

“All of the props you see in the show are made from 100 per cent recycled materials,” Ms McQuillen said.

“We use soy inks, 100 per cent recycled paper, we hire hybrid cars, we buy green power and we encourage the people who work on the show to carpool or ride their bikes to work.”

Dirtgirlworld also picked up the Australian Directors Guild award for Best Animation Direction and was nominated for Best Direction of Cross Platform Online.

The award was presented to the show's animation director, Jean Camden.

“I'm so happy for Jean, she has put her heart and soul into the show,” Ms McQuillen said.

Dirtgirlworld – now playing on ABC Kids – is the number one rating Australian kids' show for 2010 and is currently broadcast in 70 territories worldwide.

It is still written and produced in the town of Whiporie, south-west of Casino.

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