Innovation aids tourism
INNOVATIVE singlets aimed at the tourist market have put the Mary Valley on the map again.
Brandishing Imbil and Mary Valley logos, the singlets were the perfect items to take home from a camping trip, business owner Rondah Zonruiter said.
They are in stock in time to commemorate the fifth birthday of the Imbil shop Seeds to Serendipity this month.
The singlets come in an array of colours, and Rondah is already fielding inquiries to print Gympie and possibly Amamoor versions in preparation for the return of the Rattler steam train to Amamoor station.
Seeds to Serendipity has grown from its first "planting" in the Mary Valley, when it started at the vacant old butcher's shop at Amamoor.
Rondah's family moved on from running the ARRC'Z Eucalypt Nursery to what she calls an "unexpected discovery" and started the serendipitous adventure it is today.
The motto for ARRC'Z was "germinating a growing generation, from the seeds we sow, we grow", and this was Rondah's vision for the future.
"Thanks to our valued customers, that is exactly what has come to light," she said.
"The business began 15 years ago in Blue Bell, above the Muster site where our farm was situated, before moving into Amamoor as a retail outlet.
"The nursery was run outside and there was no use for the actual shop."
Rondah said the clothing aspect grew from a mission table with donated pre-loved clothing, and before she knew it, she was being asked to source particular items.
"I would try to find them for people," she said. "I have always had a heart to serve others, so this was something I could happily do."
Those early seeds of endeavour have now harvested their full potential with the shop Seeds to Serendipity.
"It's nicknamed the Hug Stop and the Hippy Shop, and has earned quite the reputation," Rondah said.
The shop stocks a variety of clothing for men, women and children in cool cottons and an array of other fabrics, with good sizings up to XXXL available.
A range of unisex bamboo socks and underwear is available, alongside ethnic homewares, sterling silver jewellery and accessories of all kinds.
"It's the treasure trove of an unexpected discovery, come and see me," she said.
She is running a sales promotion from March 7-14 to celebrate five years in Imbil.