IGA takes on Coles and Woolworths in price attack
SHARON McArthur loves a good bargain.
With families across the Rockhampton region forced to watch their spending, Sharon is among those prepared to shop around for a special.
Yesterday as she filled her trolley at the IGA at Glenmore the local mother of two said getting a bargain made the world of difference.
The good news for Sharon and everyone else is that supermarket chain IGA is taking on the giants, Coles and Woolies, in a battle for the shopping dollar having relaunched its price match promise campaign originally introduced in October.
The Morning Bulletin yesterday did its own checks to see where Rocky shoppers could get the best deals on seven key grocery favourites (see graphic for the results).
Sharon, 45, said she was a regular shopper at Glenmore Supa IGA because of the affordable prices.
"I've found that the prices are great here and the specials are always really good," she said.
"I've been noticing the price match products and I think it's definitely made a difference.
"I've saved money on breakfast cereals and all sorts of things, it might only be $2 but it all adds up in the end."
Glenmore Supa IGA store manager Scott Perel said the aim of the price match campaign was to make the industry a level playing field between companies.
"It's hundreds of everyday products matched to the major chain store prices to ensure we're a competitive force in the market," he said.
"We check the prices of items in Coles and Woolworths then match those prices with our products.
"It's proven to be really successful. It's been really good for us independents to compete with Woolworths and Coles because we're local and we want to support our local community by making sure people are paying the right price for their items."
The Morning Bulletin contacted a Coles' spokesperson who said they were committed to lowering the cost of groceries for Australian families.
"Over the past six years, we have reduced the prices on thousands of products, which has made a real difference to the cost of living for Australian households," the spokesperson said.
The Morning Bulletin contacted Woolworths yesterday who declined to comment.