How Rainbow Beach is making itself No 1
RAINBOW Beach is riding the crest of a tourism wave, already top in the state for tourism growth, and business owners are now supporting a push into the New Zealand market.
"Everyone's on board, from the local grocers and tackle shop, to tour and accommodation operators," said Heatley Gilmore from the Rainbow Beach Cooloola News.
"Twenty-four businesses have funded a 16-page magazine for New Zealanders. It is more than a tourism plug, it shows why we love our piece of paradise and how easy it is to escape here from your New Zealand winter," he said.
Next Wednesday, 100,000 Visit Rainbow Beach supplements will be distributed via APN's New Zealand Herald, with an estimated reach of 280,000 people.
Mr Gilmore also operates Rainbow Getaway Holiday Apartments and last year attended a five-day New Zealand Roadshow in conjunction with other tourism operators from the Sunshine Coast and Gympie tourism chief Andrew Saunders.
They had more than 150 face-to-face meetings with travel and booking agents from across the two isles.
"While I was there to promote Rainbow Getaway, the main focus of my presentation was on the whole of Rainbow Beach and why New Zealanders should visit our wonderful region," he explained.
With Heatley's newspaper expertise, and with support from local businesses, the Rainbow Beach Commerce and Tourism, Destination Gympie Region and Visit Sunshine Coast, the insert was printed this week in New Zealand.
The supplement reinforces Rainbow as a perfect winter escape, with more than 300 days of sunshine a year - now with seasonal direct flights from Auckland to the Sunshine Coast, we are even closer.
"There is no doubt Rainbow Beach's ongoing growth is a result of many years promotion. Seven years ago, there was one business working to attract guests from overseas."
"Now five local businesses have invested heavily and are 'internationally ready' working together for all operators in Rainbow Beach.
"Just this weekend alone, our town is hosting European representatives from Visit Sunshine Coast and Tourism Events Queensland, a wholesale travel agent from Belgium, and journalists from Q-Weekend and the French version of the Lonely Planet, thanks to DGR and VSC."
There are several businesses who also have extensive advertising campaigns running across print media and television, to caravanning shows and social media.
"The results are snowballing: with a 64% rise in domestic and 54% increase in international visitors in the past year in the Gympie Region - the highest in Queensland.
"We've been told we are the best winter beach in Australia, recognised internationally as one of the best beaches and beach destinations on the globe, with the longest beach drive that links Sunshine Coast to World Heritage listed Fraser Island K'gari - and yet our town is relatively undiscovered."
Visit www.visitrainbowbeach.com.au/ or find Visit Rainbow Beach on Facebook or Instagram.