News

How Mackay woman is using buying power to help gender equality

Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy
Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy John Gass

A NEW initiative by a Mackay woman is shedding light on the shadowy world of business management in an attempt to progress gender equality.

Launched last Tuesday, the website Femeconomy is based on the premise that women are involved in 85% of all purchase decisions, with their aim to promote brands which have females in positions of leadership.

Alanna Bastin-Byrne, who founded Femeconomy with her sister-in-law, Jade Collins, hopes the site can utilise this purchasing potential to create change.

"According to the UN, at the moment gender equality won't happen until 2133," she said.

"We thought how can we use that economic buying power to help gender equality.

"Then we looked at the Australian Institute of Company Directors' goal of having 30% of women on boards by 2018.

"We thought if we can shift that consumer purchase power towards brands with women in leadership then we're more likely to see gender equality happen at a faster rate, because you've got women at the top making the decisions to help with work flexibility, to close the gender pay gap."

Alanna said she wanted her daughter to have the same inspiration and examples in life that her son has.

Brands currently featured on the site include 7-Eleven, AAMI, IGA, Officeworks and many others.

Mackay's BB Print is the first business Kathy Farren-Price has owned and, with business partner Gary Bye, it provides services to the wider region.

She said while her trade used to be a male dominated industry, she doesn't believe anyone should receive special treatment.

"I'm not what you'd call a feminist. I'm fairly big on equal opportunities, but as long as you can do the job it doesn't matter whether you're male or female," she said.

"I guess females have had a wall put up against them.

"But I'm not a big believer in separating male and female, I think you do it on your own merit no matter what gender you are."

Ms Bastin-Byrne said they they were expecting a bit of criticism from the work they'd started, but emphasised their aim is not to create conflict but to help push better conditions for everyone in workplaces.

"Men want the same things women want and they're not getting it either," she said.

"For women to be in leadership, a husband has to take time off work to look after the kids so the women can spend time on her career.

"But if there's a stigma attached to the man being able to do that then it's less likely the women will pursue her career as well."

"When we talk to people about it like that they understand."

Topics:  business femeconomy gender equality mackay management



Don’t go chasing waterfalls…find them on these drives!

BRISBANE isn’t all bright lights and city slickers.

Science Festival seriously awesome

Don't miss the World Science Festival Brisbane!

CALLING everyone who wants to see something totally cool.

Drink where the cool kids do this summer

There are a bunch of new bars open in Brisbane, make sure you're there!

CHECK out these new funky bars.

Discover Brisbane’s laneway gems

Brisbane's laneways will surprise you.

NOT all of Brisbane City is as it seems…

Top five things to experience this summer in Brisbane

Tangalooma is amazing if you're keen for a dive, kayak or swim.

THIS summer get out and explore your capital city.

Your boots are made for walking these tours

Brisbane Greeters tours are a great way to learn the local history of the city.

YOU don’t need a bike or bus for a seriously good tour of Brisbane.

Is Brisbane the new arts and culture capital?

Check out GOMA's latest exhibition - it's all about hair! GOMA 10 Ambassador Patience Hodgson visits Nervescape V 2016 by Icelandic artist Hrafnhildur Arnardóttir (aka Shoplifter), commissioned for ‘Sugar Spin: you, me, art and everything’ at the Gallery of Modern Art, Brisbane. 
Photograph: Natasha Harth, QAGOMA

THE rest of the world should be envious of this line-up!

Kandanga butcher named third best snags in Australia

PRIZE PORK: Mitch Perkins from Kandanga Meats won third prize in the National Sausage King competition.

Mitch Perkins wants his pork sausages to win next year.

Ex-Gympie man's new TV scandal

court generic

Ex-Gympie man believed involved in new Seven network harassment row

What's on this weekend in Gympie's gigs?

Brad Rodgers.

Check out what's happening in the region this weekend.

Local Partners

Gympie gallery to mark birthday

The Gympie Regional Gallery Twilight Suitcase Market will include the Gallery's 19th birthday celebration with cake.


What's on this weekend in Gympie's gigs?

Brad Rodgers.

Check out what's happening in the region this weekend.

Gympie 'movement' gets connected at The Pavilion

Gympie Family History Society's Di Woodstock is a co-ordinator of the Connecting the Community event at The Pavilion this Saturday.

Community gets connected on the Gympie Southside

Sir Elton John coming to Mackay: What you need to know

Sir Elton will come to Mackay and Cairns in September.

Tickets to the concert go on sale on March 14

Near-million dollar park for Rainbow Beach

Playground to feature flying fox, giant basket swing, pirate ship slide

Novel with lots of heart

The romance in A Quiet Kind of Thunder was only one of the joys of the book.

Book proves to be a gem with layers

What's on this weekend in Gympie's gigs?

Brad Rodgers.

Check out what's happening in the region this weekend.

Gympie gallery to mark birthday

MARKETING: Come and meet Arkin Mackay (left) with her Do Rags and Caedmon Johnson (right) with his Gecko Skin Jewellery at the Suitcase Market on Saturday, March 4.

Celebration starts with Suitcase Market and cake

Bliss N Eso announce tribute show for stuntman

Bliss N Eso will play a tribute show at Coolangatta in honour of Johann Ofner. The stuntman died during the filming of the group's Friend Like You film clip earlier this year.

BLISS N Eso to play tribute show to raise funds for killed stuntman

MOVIE REVIEW: Trainspotting sequel as good as original

Ewen Bremner in a scene from the movie T2: Trainspotting.

Director Danny Boyle proves sequels can be done well.

How Karl Stefanovic's wife, kids found out about girlfriend

Karl Stefanovic and Jasmine Yarbrough after their day on Sydney Harbour. Picture: Jonathan Ng

Pictures splashed across tabloid were shock to family

Submarine, buses and 3000 tyres removed in $100K clean up

The list of things removed from this property is beyond astonishing

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Expert: Why renters, home buyers may struggle

Matusik Property Insights director Michael Matusik.

What's next for the city's housing market

Massive seaside development of 3200 lots

DESIRABLE LIFESTYLE: The masterplan for the proposed Elliott Heads Estate.

"There's nothing else left along the coastline of Queensland now"

Ready to SELL your property?

Post Your Ad Here!