Attending the Gympie Cooloola Tourism launch at Rainbow Beach are Maree Van Oirschot (Rainbow Beach Houseboats), Naiomi Cole (Tin Can Bay Boat Hire) and Paul Smith (Restaurant & Catering Australia).
Attending the Gympie Cooloola Tourism launch at Rainbow Beach are Maree Van Oirschot (Rainbow Beach Houseboats), Naiomi Cole (Tin Can Bay Boat Hire) and Paul Smith (Restaurant & Catering Australia). Contributed

Gympie Cooloola Tourism sets sights on promotion

GYMPIE Cooloola Tourism is channelling its energy into boosting business opportunities throughout the region.

The organisation outlined its vision and launched new tourism and business initiatives during a breakfast at a packed function room at The Decks on Mary in Gympie last Friday.

A similar event was hosted the evening before at the Rainbow Beach Sports Club.

Gympie Cooloola Tourism (GCT) chairman Jan Watt announced free membership for new and existing members.

Ms Watt explained the organisation's role, its services and hoped GCT would build 1000 members, at least, before the end of the financial year. This, she explained, would allow GCT to better promote what the region had to offer.

"We want as many businesses as possible to join GCT to allow us to provide a collective promotion of the region to visitors," she said.

An estimated 50 business representatives attended the breakfast last week and were given a walkthrough of GCT's new-look website and associated opportunities.

The presentation highlighted the strong digital media approach being adopted by GCT to drive promotion for tourism-related businesses.

Director Cassie Head, a self-confessed social media activist, spoke of the benefits of story-telling in the digital age.

Ms Head said a variety of social media approaches would be used to deliver promotion of GCT members, driving more traffic to business websites.

Website builder Jacki Hull, from Stimuli Marketing, told the breakfast gathering the GCT website would be attractive to the press due to its credibility and current content on tourism and the regional in general.

Ms Watt reminded businesses they were invited to take up the free GCT membership offer, enabling them to become a voice in helping shape the region's future potential.

To access the free membership offer, visit the website and select the membership application option.

For more, contact Jan Watt 5482 5444 or info@cooloola.org.au.

Gympie Times


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