GOOGLE has announced a high end phone with a 12.3 megapixel camera to take on Apple's iPhone 7 and Samsung's Galaxy S7.
Google Pixel, the upmarket update on its Nexus phone, promises the best Android experience on the market with better integration of software and hardware.
"With Pixel, we obsessed over every detail, from the industrial design to the user experience,'' Google said in a blog spruiking the new $1079 phone which will be available in Australia.
"We carefully sculpted the surfaces of the phone, and rounded the edges to make it easy to grip.
"We used 2.5D Corning Gorilla Glass 4 on the front display and back glass to accent the aerospace grade aluminum body.
"The glass on the back also features Pixel Imprint, our fingerprint sensor, which is placed on the back of the phone where your finger expects it. You can even swipe it to access your notifications.
"And no matter what you're using your phone for, you'll need a battery that lasts all day and charges fast - up to seven hours in 15 minutes."
Google says Pixel is the first phone with Google Assistant built in.
You simply say "Ok Google" or touch and hold the Home button and your assistant is ready to help.
You can ask it for a brief update on your day or to play a video on YouTube.
You can look up traffic on the way home from work or when the nearest pharmacy closes.
"You can even say "show me my camping photos with Andrew" and it'll instantly display the photos you're looking for,'' the blog said.
Camera features bigger aperture
Google say the Pixel camera is "the best smartphone camera we've ever made''.
"(Camera testing site) DxOMark Mobile gave the phone the highest rating they've ever given to a smartphone camera.
"Our DxOMark Mobile score of 89 is a great example of what's possible when great hardware meets great software.
"Pixel has a 12.3MP camera, featuring an f/2.0 aperture and big 1.55 micron pixels to capture lots and lots of light.
"Our team of photography gurus and image processing experts have spent the last year designing and tirelessly optimizing our entire camera stack.
"Pixel's camera lets you take stunning photos in low light, bright light or any light.
"Catch action shots as they happen with Smartburst, which takes a rapid-fire sequence of shots and automatically selects the best one.
The camera also promises to rival the unreleased feature of the iPhone 7 Plus.
"Use Lens Blur to achieve shallow depth of field and bokeh effects, making your subject pop. You can capture dramatic landscapes or make faces glow with new exposure controls.
One of the big selling points of the phone is free unlimited online storage for original quality photos and videos taken on your Pixel at full resolution in Google Photos.
Pixel ships with the newest Android operating system, 7.1 Nougat.
Phones will get software and security updates as soon as they're available, directly from Google.
"We've also made the update process easier. When a new update is available, it can download and install in the background - no more waiting around for your phone to update."
The Pixel also comes with Google Duo and Allo pre-installed so you can video call and text with your friends, whether they're on Android or iOS.
Pixel comes in two sizes, 5" or 5.5", and two colours: Very Silver and Quite Black.
Pixel is available for pre-order today in Australia starting at $1,079 RRP.
Pixel will be available nationwide at all Telstra stores and JB Hi-Fi stores as well as through the Google Store.