IT IS getting to the time of year when smart business-people begin to plan their 2013 advertising strategies by deciding the best and most cost-effective ways to promote their businesses.
Those who have been involved in business locally will be aware of The Gympie Times publication Gympie Businessfinda.
Michelle Agnew has worked on the directory since 2000 and certainly knows who's who in business.
Michelle is easily contacted anytime at The Gympie Times office in Mary St. In fact, from May through to August, Michelle spends many hours in the office updating details for her clients.
She is also happy to visit business premises to discuss business needs with clients.
"I really do like getting out seeing my clients, but these days they are so busy that most of the process gets done by email," she said.
"Whichever way is easiest for them is easiest for me."
The 2013 edition sees some changes to the directory and the options which pass on some great benefits to all business directory clients.
"We have put together some of the best-priced packages that will give our clients great exposure for the most affordable price," Michelle said.
"We realised that like everyone we needed to offer more to clients to cover all their needs and this year we have certainly done this."
With all the usual listings, maps, event calendars, tidal and emergency information, Gympie Businessfinda has moved on to improve the online component for each client.
Michelle says the best part about this is now clients receive a lot more for less money.
Most pricing options are below last year's costs and include online pages and information.
"This is certainly the best time to book your package and support the local business directory, like I do," she said.
Increased familiarity with Gympie Businessfinda has helped avoid confusion for clients who experienced this in the past couple of years.
"It has been a little less hectic than last year where people were so confused and booking with out-of-town directories, but I think they are working it out now.
"When you book your advert this year it will be with the same local person and the same great service."
For more information, phone Michelle on 5480 4228 or 0428 585 175 or email phone email@example.com.