Fresh daily from the farm

THE distance a typical shopping basket of food travels from farm to plate is almost two loops of the globe, a staggering 70,000km.

Choosing locally-produced, seasonal and organic fruit and veg means you're helping to reduce carbon emissions whilst eating fresher, tastier food that has been lovingly grown by a farmer near you.

The easiest way to do this is to shop at your local farmers' market or at Steve Waugh's Fruit and Veg in the new Southside shopping centre.

The Waugh's have been farming small crops for 30 years; at their own farms at Glastonbury and Widgee for 25 and 10 years consecutively.

Trena Waugh said until recently, most of their produce had been sold at farmers' markets and supplied to businesses.

Steve and his wife Trena are well known identities at their vegetable stall, every Sunday, at Noosa Farmers Market. The jewels in their combined crowns are Steve's long-standing contract to supply green beans to Qantas airlines and Trena's skill in growing heirloom tomatoes.

They are winners of several champion awards for home vegetable growers at the Gympie Show and are most proud of their son Layton, who has taken an interest in the business, helping to manage the new store.

Trena said the whole team was focused on providing high-quality service and customer satisfaction along the chain, from the farm to the shelf.

"We will do everything we can to meet your expectations," she said.

"Our high quality produce is supplied to you, the consumer, fresh daily. We've been farming for over 30 years and are dedicated to growing and picking fresh seasonal produce.

"We also stock fresh fruits, vegetables and other condiments from local farmers within the area."

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