Business

The evolution of the White Pages

FROM the days when dripping manufacturers advertised to the introduction of new listings for clairvoyance and day spas, the White Pages and Yellow Pages books used in Gympie since the 1950s have changed a lot over the years, revealing how the region has evolved.

The evolution of the book continues this month when distribution of the new compact-size Gympie White Pages and Yellow Pages book starts.

As well as the format change, Yellow Pages content in the book has been customised to the area to make it more relevant and easier to find a business.

Known as the North Coast and Esk Districts phone book in its early days, the Gympie book has changed dramatically over the years.

In 1952, an advertisement for Thomas Brown and Sons Ltd - Merchants, Manufacturers and Distillers appeared on the cover and the book consisted of 85 pages of residential listings and 17 advertising pages, which were known as the Pink Pages.

Furriers, tanners and artificial eye manufacturers were listed in the 1952 Gympie phone directory, only to be taken out a few years later. In 1978, today's lingerie stores were advertised under "foundation garments", while our podiatrists were known as chiropodists back then.

Early phone books in Australia included listings for asbestos manufacturers and mulesing consultants, but these are two categories that no longer exist.

Today, there is more health and beauty, green and IT-related industries featured.

Current copies of the book include categories such as pilates, asbestos removal, jet propelled skis and personal fitness trainers' businesses - back in 1972 these advertising categories hadn't been created.

Since 1992, the number of listings in the book under "retirement villages" has more than doubled from 26 to 65, reflecting the aging population.

In the same time the number of solar energy listings has increased from 30 to 76.

Residents' needs have also changed, with most preferring to use a book that is not as big and is easier to handle.

This has been the biggest criticism of the book, which is why the decision has been made to standardise the format of every phone book and reduce the height and width by 15%.

The new format aims to meet users' changing needs while ensuring the book contains the same comprehensive content that everyone can rely on.

There's also a number of design improvements that have been added to make it easier to search for local people or business and government information.

The visually impaired also can access the telephone directory. These services are outlined in the White Pages' Accessibility Guide, which is available by emailing wpcom munity@sensis.com.au.

CHANGES

How times have changed:

Headings of yesteryear: Artificial eye manufacturers, corset manufacturers, dripping manufacturers, furriers and tanners, wine saloons

Headings of today: Clairvoyance, day spas, jet propelled skis, personal fitness trainers, pilates

Gympie Times

Topics:  communication gympie white pages yellow pages



Science Festival seriously awesome

CALLING everyone who wants to see, hear and be a part of something totally cool: this is where you need to be this March.

Drink where the cool kids do this summer

There are a bunch of new bars open in Brisbane, make sure you're there!

CHECK out these new funky bars.

Discover Brisbane’s laneway gems

Brisbane's laneways will surprise you.

NOT all of Brisbane City is as it seems…

Top five things to experience this summer in Brisbane

Tangalooma is amazing if you're keen for a dive, kayak or swim.

THIS summer get out and explore your capital city.

Don’t go chasing waterfalls…find them on these drives!

The Scenic Rim is just one place nearby that you'll love.

BRISBANE isn’t all bright lights and city slickers.

Your boots are made for walking these tours

Brisbane Greeters tours are a great way to learn the local history of the city.

YOU don’t need a bike or bus for a seriously good tour of Brisbane.

Is Brisbane the new arts and culture capital?

Check out GOMA's latest exhibition - it's all about hair! GOMA 10 Ambassador Patience Hodgson visits Nervescape V 2016 by Icelandic artist Hrafnhildur Arnardóttir (aka Shoplifter), commissioned for ‘Sugar Spin: you, me, art and everything’ at the Gallery of Modern Art, Brisbane. 
Photograph: Natasha Harth, QAGOMA

THE rest of the world should be envious of this line-up!

Is Perrett's reaction to Rattler money a worry?

Mayor Mick Curran and Member for Gympie Tony Perrett. Mr Perrett has refrained from any exuberance over the State Government announcement.

Should we be worried by our MP's guarded support?

New bus service to help stranded Bay shoppers

The Cooloola Cove Shopping Centre.

Polleys steps in to help Tin Can Bay shoppers

BREAKING: Gympie's only video store is saved

TO BE CONTINUED: Local investor Peter Fife, left, along with store manager David Kendall, have saved Gympie's beloved video store from closure.

Gympie's last-remaining movie store in Duke St will not be closing.

Local Partners

Sir Elton John coming to Mackay: What you need to know

MACKAY will play host to one of the world's biggest superstars Sir Elton John later this year.

MAJOR ANNOUNCEMENT: Global superstar to rock Mackay in 2017

A major concert is set to rock Mackay this year.

Mackay, Cairns to host world's biggest superstars Sir Elton John

Robert Irwin introduces Jimmy Fallon to wild guests

Robert Irwin introduces Tonight Show host Jimmy Fallon to a cuddly sloth.

ROBERT Irwin continues Steve's legacy.

MOVIE REVIEW: Trespass Against Us a 'tender' crime film

Michael Fassbender and Brendan Gleeson in a scene from the movie Trespass Against Us.

Tough British film about criminal clan proves touching

Crocodile, hippo fears as I'm A Celeb filming hit by flooding

Flooding hits the set of I'm A Celebrity ... Get Me Out Of Here!

Fears crocodiles and hippos could infiltrate I'm A Celeb camp

Small screen users make switch to smaller screens

In this photo taken Oct. 16, 2013, a girl plays Supercelll's Hay Day game on an iPad. The Finnish 'Clash of Clans' mobile game maker Supercell said Wednesday, Feb. 12, 2014, it plans to launch its third game next month on a tide of soaring revenues and profits. The new game, 'Boom Beach,' will be launched in March. It's been tested in Canada and Australia, ranking fifth in both countries' iPhone app store lists, according to the company. (AP Photo/Lehtikuva, Milla Takala)  FINLAND OUT

The digital age generation makes the switch

Nadia visits Coast to escape Married At First Sight drama

Married At First Sight's Nadia Stamp takes a breather from the show's drama at Mooloolaba.

MAFS bride unwinds on the Coast ahead of commitment ceremony

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Expert: Why renters, home buyers may struggle

Matusik Property Insights director Michael Matusik.

What's next for the city's housing market

Massive seaside development of 3200 lots

DESIRABLE LIFESTYLE: The masterplan for the proposed Elliott Heads Estate.

"There's nothing else left along the coastline of Queensland now"

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

50 more high rise buildings planned for Brisbane CBD

Height limits have been scrapped for Brisbane CBD

800,000 more people expected to work in city over next 20 years

Ready to SELL your property?

Post Your Ad Here!