Tozer Park has a new identity
GYMPIE'S upcoming Tozer Park aquatic centre has an identity that will help it become an instant hit with residents and visitors.
Wednesday's Gympie Regional Council meeting adopted the centre's new logo, which will be part of uniforms, merchandise (swim hats and drink bottles), advertisements, hospitality items such as cups and napkins and signage on vehicles, centre interiors (glass doors) and its outside, vehicles and time boards, lane ropes and other items, as well as letterheads associated with the centre.
The Aquatic Recreation Centre project has begun to attract funding from other levels of government to enable the council to build a major multi-pool facility on the site of the its former Tozer Park works depot.
A staff report said the Aquatic Recreation Centre logo would be "be the building block on which the centre's branding is based."
Artists engaged for the project were told the logo should convey the image of being professional, community based, clean, modern and play on the arc shape.
"Colours specified were blues, aquas and greens" with "clean simple" lettering intended to be used both with centre's full name and abbreviations, such as "ARC".
The final logo was selected from four initial concepts and further developed for submission to Wednesday's meeting.
Councillors were told it would be "a core component of a branding strategy and promotion campaign" for the centre and its cost would be built into the centre's overall operational budget.
The meeting adopted the new logo unanimously.
At a glance
New Tozer Park aquatic centre identity takes shape
Logo, uniforms and merchandise approved
Blues, aquas and greens chosen as "clean simple"
Final logo selected from four options and adopted by Council