IT'S taken just over a month but the infamous Mudlo Rocks at Rainbow Beach have claimed their first victim for 2015.
A motorist in a Toyota Hilux got stranded on Sunday afternoon while driving home along the beach.
Dave Elder, from Rainbow Beach Towing & Roadside Assist, winched the 4WD off the rocks.
He said the unlucky driver hit a rock while negotiating them at low tide.
The impact damaged the vehicle's diff and the driver found he was stuck on the rocks as the tide started to come in.
"By the time I got there the car was half under water," Mr Elder said.
The car had dropped into a hole and water filled the vehicle, which was able to be recovered.
Mr Elder said wild seas whipped up by a cyclone over the Pacific Ocean last week had stripped a lot of sand from the beach, exposing the Mudlo Rocks.
"Thursday and Friday were pretty bad," Mr Elder said.
"But the sand is coming back now."
Mr Elder said the beach at Rainbow had been "pretty good" and no vehicles had been trapped during the busy school holiday period.
He and his wife Carolyn own Rainbow Beach Towing & Roadside Assist and Rainbow Beach 4x4 Hire.
The couple bought the business 12 months ago and have rescued about 14 vehicles in that time.
"It's not just the Mudlo Rocks," Mr Elder said.
"We've recovered cars at Double Island and Fraser as well."
He said the main reasons for drivers coming unstuck were inexperience and risk taking.
"Drivers get to Mudlo Rocks (at high tide) and see Rainbow so close and take the risk.
"Some get through and unfortunately some don't."
He recommends people check the tides and give themselves plenty of time to get home.
"If the rocks are exposed get out and walk through them before making any decision," Mr Elder said.
Carolyn Elder said many people came to Rainbow Beach and Fraser Island and didn't know what to expect.
"Some think there is a road at one end of Fraser Island that goes to the other.
"They don't know there is a beach to drive on."
Anyone wanting updates about the Mudlo Rocks can like the Rainbow Beach Towing & Roadside Assist Facebook page.