Craig Warhurst
Craig Warhurst Tanya Easterby

Dolls are clever marketing

WHO would have thought a couple of plastic dolls would be one of region's biggest marketing tools.

Ben and D'arbie are the brainchild of Rainbow Beach business woman Cassie Head.

The inanimate duo seems to be catching the eye of tourism heavy weights.

Along the way the interesting social media campaign has lifted the profile of the Gympie region, in particular Rainbow Beach.

The clever piece of marketing shows how good, quirky ideas can be used to promote our region with out costing a fortune.

Presently our council is and has spent hundreds of thousands of ratepayer dollars trying to market the region.

It's ironic how a couple of $15 dolls and a clever idea can get the message out for next to nothing.

Gympie Times


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