Design Domino's next pizza box

DOMINO'S Pizza has put the call out to its 670,000 Facebook fans and budding designers to help design the company's next pizza box.

Domino's is running a competition on its Facebook page that will see one fan have their pizza box design seen by millions of pizza lovers across the country.

The idea for the competition came from the important role the pizza box played in the customer's pizza eating experience, Domino's chief marketing officer Allan Collins said.

"The pizza box is an integral part of the pizza ordering experience - it's the first thing our customers interact with when they receive their order and it's seen by thousands of people every day when they eat their favourite pizzas with their family and friends," he said.

"Because of the important role both our pizza box and our customers play in the pizza-eating experience, we thought it was only fitting to give fans the chance to be even more involved."

As well as nationwide exposure for their design, the winner will receive $1000.

The competition was open to Australian residents over 16 years.

"The winner will be the design that we feel best shows what Domino's is all about -whether it ends up being a stick figure, crayon drawing or digital masterpiece, we're just looking for something that captures what Domino's means to our fans," Mr Collins said.

The competition to design a pizza box was the latest in a string of Australian social media firsts for Domino's after earlier this year developing a crowd-sourced social pizza where Facebook fans voted on ingredients for the Fan Favourite pizza which still featured on Domino's online menu.

"After the success we had with our social pizza application, it became clear our fans love interacting with us through Facebook," he said.

Budding designers could enter at facebook.com/ DominosAustralia.

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