Coast’s eco-credentials to be spruiked to the world
A COLLECTION of south-east Queensland's leading tourism bodies, including Gympie Cooloola Tourism, has joined forces to promote a world class eco-destination to be known as Australia's Nature Coast.
Tourism Australia managing director Andrew McEvoy launched the concept of Australia's Nature Coast in Sydney at the Australian Tourism Exchange as an innovative partnership approach for which he said the region's tourism leaders deserved credit.
Gympie Cooloola Tourism chairwoman Jan Watt said the fact that the head of Tourism Australia launched this at ATE in front of the world's travel buyers and media was evidence itself how highly regarded the initiative was.
The head of Tourism Australia applauded the collaborative approach of Sunshine Coast Destination Ltd, Tourism Fraser Coast, Gympie Cooloola Tourism, Great Sandy Biosphere and Noosa Biosphere and Tourism Noosa, for coming together to create a strategy aimed at breaking down barriers and increasing visitor numbers across all partnering destinations.
He said it was a great example of industry speaking with one voice and joining forces under one banner of Australia's Nature coast which "makes sense" and aligned with Tourism Australia's "concerted efforts to encourage industry to speak with one voice".
Ms Watt said Gympie Cooloola Tourism's aim was to ensure Australia's Nature Coast progressed from strength to strength to benefit the local and regional tourism industry and operators.
"Here at GCT we saw the potential and benefits of this collaboration from the beginning and did not hesitated to commit and will continue to work towards its success with our partners," she said.
She said this would occur through creating a world class eco-destination that showcases the region's natural beauty and to be a leader in personal natural encounters and eco-tourism experiences.