Cinderella for a night
AS JOSIE Whordley knuckles down to her final semester of high school, her fairy godmothers are waving their magic wands to create a fairytale ending for her.
Stylists Dee Keep and Sherie Willis of DVS Beautyspot established the Teen Queen Award at the beginning of the year to encourage graduating girls and guys to shop locally when purchasing an outfit for the end-of-year formals.
While this is no Cinderella story, there is a beautiful dress, tiara and a luxury ride to the ball, as well as two fairy godmothers that chose one Gympie girl at random to receive a total makeover for her formal.
The aim was to encourage other girls to shop locally for the formal instead of spending money out of town.
Dee and Sherie put together the concept and generated support from local businesses then chose a female Year 12 student with help from teachers and staff at James Nash High School.
DVS Beautyspot is co-ordinating the project and styling Josie from head to toe with the help of local salons and boutiques. She received a three-month membership to Gympie City Gym, thanks to owners Trevor and Julie Rimmington, who donated a fitness package towards the award.
Everything Josie needs for the formal, from her hairdo and shoes, to the vehicle in which she will arrive on the big night, will be supplied by local businesses, to prove how easy it can be done.
The most important aspect of the night of course is the dress, which will be supplied by La Bella Boutique in Cullinanes Plaza, where all girls can be custom fitted with one-off pieces.
Dee and Sherie said the idea came about after styling a number of last year's graduates for their formals.
"The end-of-year formals are a big money spinner and Gympie businesses are missing out on the financial boost," the said.
"Girls think they have to go to Sunshine Plaza, Brisbane or buy online to find the right dress, but we've got it all here in Gympie. We are asking them to shop locally."