Whitney Wolfe Herd Bumble CEO
Whitney Wolfe Herd Bumble CEO

Dating guru threatened over gun ban

BUMBLE founder Whitney Wolfe Herd said she received threats after her dating and networking app banned images of guns in March following the Marjory Stoneman Douglas High School shooting and other incidents.

"It's polarising and we had to have police at our office for several weeks," she told Joanna Coles, chief content officer at Hearst Magazines, during a Cannes Lions panel on Monday.

Tour of the @bumble HQ live on @archdigest 👩‍💻link in bio 💛

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"I was getting emails saying, 'We're coming for you, we know where your office is.'

Our team members were getting harassed. It's been really wild."

She added: "I guess if you're pushing the limit on something, you're going to p*** someone off."

Cannes I move in? Coming for you @joannacoles 💛 #canneslions #Bumble

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But Wolfe Herd explained there was even strife over the decision within the company. "It p***ed a lot of people off, but it was the right thing to do," she said. "We have a lot of people on our team that are responsible gun owners.

I'm from Texas … Our brand values are equality, empowerment, kindness and accountability. Do guns fit that bill? No. The majority of women that die from domestic abuse a year is from guns. So why would we want to romanticise that?"

She also explained that after leaving Tinder in 2014 - alleging sexual harassment and discrimination in a lawsuit, which was settled - starting a company based on women's empowerment was still considered divisive. (On dating app Bumble, women make the first move.)

 

"When I went and started Bumble as an antidote to everything I went through, it was early," she said. "#MeToo had not happened, Times Up had not happened … you didn't walk through the aisles of Target and see every T-shirt that said 'The Future Is Female' or 'We Should All Be Feminists.'

The word 'feminist' was actually taboo. And so Bumble was quite polarising in 2014 … It's really fascinating to have been a bit early to this incredible tidal wave that is now taking over culture."

 

This article was oringially published in theNew York Postand has been reproduced here with permission.



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