The memo, which was obtained by the West Australian Newspaper and provided to the ABC, has prompted action by the competition watchdog.
The memo, which was obtained by the West Australian Newspaper and provided to the ABC, has prompted action by the competition watchdog. ABC news

Brumby's boss quits

THE head of one of Australia's largest bakery chains, Brumby's, has quit after revelations he urged franchisees to increase prices and blame it on the carbon tax.

In an internal memo sent on Thursday night, the company announced that Brumby's managing director Deane Priest tendered his resignation on Thursday afternoon.

Mr Priest had authored the original newsletter which suggested franchisees increase prices during June and July and "let the carbon tax take the blame".

The bakery chain is part of the publicly listed Retail Food Group, which also owns Donut King and Michel's Patisserie.

The company's marketing and innovation director, Tracey Catterall, has moved to reassure franchisees that plans are in place to try to "win back the hearts and trust" of Brumby's customers.

Read more at ABC news online.



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