BREAKING: Traffic chaos as bushfire battle continues
UPDATE 5.00PM: Traffic has come to a standstill on the Sunshine Motorway, with a large number of fire crews working extensively to contain a large bushfire.
Motorists report David Low Way and the Esplanade at Coolum are completely gridlocked as traffic is diverted off the motorway.
Strong afternoon winds have seen smoke and haze travel all the way from the scene of the fire up to the Gympie Region.
QFES staff confirmed no crews from Gympie are the scene, but a large number from the Noosa and North Maroochy districts are still on the scene.
FIRE crews are in the midst of fighting a massive bushfire on Coolum Beach, with up to 30 fire engines currently on the scene.
The fire is burning within the vicinity of Corbould Rd (west of the motorway), Banksia Ave and Cinnamon Ave and Research St (east of the motorway), Coolum Beach.
The blaze is believed to have broken out around 1.45pm, and dry conditions and wind gust have done little to assist containment efforts.
The bushfire has produced a large amount of smoke and haze, which has drifted across the Gympie region.
QFES are warning that residents may be affected by the smoke.
QFES has said that no properties are currently under threat from the fire, but anyone who thinks their property may be at risk should phone 000 immediately.
More as this story develops.