Beyonce or Beethoven? What gets your dog moving?
BEYONCE or Beethoven? What kind of music will get your dog's tailing wagging the most?
To answer the question, Sony has worked with an animal expert to conduct a study of music preferences in canines.
And it's even produced a fun video showing dogs, cats and rabbits responding to the 'boombastic' sounds of its new GTK-XB7 high power home audio system.
The company assures us that no pets were harmed in the production of the video, though we are sure animal rights group PETA could sound off on this one.
Sony worked with animal perception expert Dr Anna Wilkinson to conduct the Music Preference in Domestic Dogs study.
It found that tunes with a higher tempo and beat are more likely to get dogs' tails wagging than calming classical concertos.
To sit alongside the study, Sony also created a video curated by production company Unit 9.
In the 'Party Animals' video, sound is visualised through animal reactions with the help of the new one-box high powered audio system GTK-XB7, to the beat of Martin Garrix's ground breaking electronic dance hit 'Animals'.
Sony says its new system features EXTRA BASS technology, which uses DSP technology to ensure music sounds and feels even more powerful, accentuating the punchy and deep bass notes that define today's pulsing electronic dance tracks.
It is combined with 3-way multi-colour illumination - line lights, flashing strobes and speaker lights that pulse in synch with the music.
Sony looked at what man's best friend would prefer to tune into most if given the choice - calming classical concertos or upbeat, high-tempo chart hits.
Working with Dr Wilkinson, who is a member of the Association for the Study of Animal Behaviour (ASAB), alongside PhD student Natalia Albuquerque, Sony conducted the study.
The study found a strong fondness of chart hits over well-known classical concertos, with 62 per cent of dogs spontaneously choosing to listen to modern music compared to only 38 per cent who chose classical.
When given 10 choices between the two genres in the preference task, dogs chose the chart hits significantly more than classical tracks, suggesting they enjoyed listening to the high-tempo tunes with a beat more.
When discussing the findings, Dr Anna Wilkinson stated: "The research shows an interesting difference in musical preference between popular and classical music.
"When given ten choices between the music types, dogs consistently chose the Sony GTK-XB7 that played popular music more than the one playing classical."
Sony and Unit 9 worked with specialist animal handlers and an onsite vet to create a video that represented the size and scope of a party with the GTK-XB7 through contrast with an array of household animals.
The video depicts cats, dogs and rabbits in glorious super slow motion as they react to the music. Air blasts recreate the incredible sound pressure of the system, while the environmental lighting matches the speaker's multi-colour illumination LEDs and strobes.
One of the highlights of the video is when the EXTRA BASS technology is emphasised through a Persian cat enjoying its repose as it vibrates to the beat in an exposed sub-woofer.
The party potential of the speaker is also shown through wet and dry animals including Basset Hounds, Persian cats, Hungarian Pulis, Chouchous and rabbits dancing and shaking to the music.
Abel Makhraz, Head of video, sound and tablet at Sony Australia, said on the video: "The XB7 is all about having fun, even with our furry friends. It enables you to bring your own party thanks to its portability, extra bass technology, and multi-coloured lights."