A MULTI-MILLION dollar advertising campaign to raise awareness about the Great Barrier Reef hit regional Queensland televisions on Sunday.

Bankrolled by Australian philanthropist David Thomas, the Australian Marine Conservation Society and WWF advertising campaign will feature environmentalist Bob Irwin.

But Central Queenslanders in particular should look out for a couple of local faces lending their weight behind the national campaign.

AMCS reef campaigner Felicity Wishart said the campaign aimed to raise awareness about the future of the reef and numerous port developments on the Queensland coast.

She said the three week advertising campaign would cover TV, radio and print outlets across regional Queensland, particularly in coastal towns closest to the reef.

"We continue to be very concerned about the fast-tracking and industrialisation of the reef," she said.

"What we know when the community learns about this, is they are very alarmed - we've been out at community stalls and festivals and when we draw attention to it - people are very alarmed and not happy about what's happening."

While recent Greenpeace protests saw activists climb aboard a coal ship leaving Abbot Point; Ms Wishart said this campaign was "more about participating in the democratic process".

She while she supported action if people felt it was needed, the Greenpeace philosophy was more about bearing witness to environmental issues than informing the community.

"We know the communities affected are very concerned, and this is about them - we are really just providing a bit of extra resources - a bit of extra grunt for the local campaigns."

Ms Wishart said Mr Irwin had volunteered his time to be involved in the advertisements.

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