Menu
Lifestyle

Bizarre Jatz cracker ice cream launches

Arnotts Jatz will be found in a new aisle at the supermarket
Arnotts Jatz will be found in a new aisle at the supermarket

IF YOU thought the year of the food hybrid was behind us, think again.

Because Arnotts and Peters Drumstick ice cream have joined forces to create a sweet yet salty fusion, using Aussie snacking staple Jatz biscuits.

Dubbed the Sweet & Salty Cracker Drumstick, the combo delivers a cracker flavoured ice cream encased in a waffle cone with maple syrup drizzled on top.

The Jatz and Drumstick fusion will be available from today
The Jatz and Drumstick fusion will be available from today

The collaboration follows the launch of Iced Vovo, Mint Slice, Wagon Wheels and Caramel Crowns, which all made it in to an ice cream tub in July last year.

The Drumstick, which has been around since 1963, sold around 98 million cones in 2017 alone.

According to IBISWorld, the $1 billion ice cream industry in Australia has surged ahead in the past five years, with industry revenue at an annual growth of 3.6 per cent over the five years to 2017-18.

Niche operators that provide premium ice cream and gourmet gelato products have been extremely successful over the past five years, despite increasing consumer health consciousness and the growing popularity of substitute snacks for health reasons.

Stephen Gargano, IBISWorld senior industry analyst, told SmartCompany in 2015 that ice-cream manufacturers have benefited from rising demand for premium products in recent times, a trend that will only continue to grow.

"Niche operators that provide premium ice cream and gourmet gelato products have proven to be extremely successful over the past five years," Mr Gargano said.

Despite supermarkets and grocery stores being a strong source of sales, gelato and ice cream shops have benefited from positioning themselves at the premium end of the market.

"Operators that have been able to faithfully reproduce quality ice cream products from abroad have been particularly successful. These products are typically homemade and benefit from a high degree of perceived quality," Mr Gargano said.

Boutique ice cream has been particularly successful in recent years. Picture: Alan Barber
Boutique ice cream has been particularly successful in recent years. Picture: Alan Barber

"As a result, consumers have demonstrated a willingness to pay premium prices for these products, boosting revenue from these operators.

"Local gourmet products are making an increasingly large contribution to the industry, with Harry's Ice Cream Co providing a key example. The company provides a range of unique, interesting flavours, with products made locally from Australian produce.

"These local products benefit from the high perceived quality of the 'made in Australia' brand. Consumers are attracted by the attention-grabbing range of flavours, encouraging them to pay the premium price tag."

The $4.20 Jatz Cracker fusion will be in selected supermarket shelves from today, while $8 multipacks will be available from January 10.

Topics:  editors picks fusion festival general-seniors-news icecream peters ice cream factory



premium_icon Fuel gouge: The SEQ suburbs where petrol is cheapest

Jacqueline Davis pictured filling up for fuel at Tyres and More in Red Hill. Picture: AAP Image/Josh Woning

Suburbs with a 7-Eleven petrol station also enjoy markedly cheaper fuel.

10 animals at Gympie RSPCA who need a new home

Gypsy

Animals waiting for you at the local shelter

UPDATE: Langshaw couple aid in forestry search

The Lifeflight helicopter was called in to help search for a crash at Langshaw.

Air support needed to help find crash victims.

Local Partners

Young Aussie's $16,000 'botched' surgery

CASEY Lee travelled to Thailand for budget cosmetic surgery. It turned out to be the worst decision she’s ever made.

Man’s horrifying discovery will put you off sushi

Hero Sushi, supplied.

Here's a graphic way of putting you off sushi for a while

Why USQ trainee drove 2000km to start her course

IN TRAINING: Trainee Hazel Douglas and her supervisor Steven Raine.

It took Hazel Douglas three days to get to USQ for her course

OPINION: Fasting friends make for cheap dinner guests

OUR SAY: My dinner guests on Saturday night ate nothing

How a baby bird was put back in its 40m high nest

A royal spoonbill chick was rescued by WIRES Northern Rivers volunteers at Alstonville.

Returning this chick to its loving parents was no easy task

Holly's final plea inspires rush of blood donors

Grafton's Holly Butcher was inspirational in her battle with Ewing's sarcoma before she passed away on Thursday, 4th January, 2018.

Call to donate blood inspires 5000 new donations

Where the job opportunities are as endless as the summer

Angela Millar packed up and moved to the NT. She's so glad she did.

"THERE'S no better way to explain life out here."