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A dot-com could save you

Warwick PC Solutions owner Chris Hudson says an online presence for businesses is the way of the future and now.
Warwick PC Solutions owner Chris Hudson says an online presence for businesses is the way of the future and now. Kerri Burns-Taylor

WE USE it for shopping, dating, working and catching up with friends, but some businesses aren't jumping on the internet bandwagon.

Warwick PC Solutions owner Chris Hudson said he was shocked at the number of Rose City businesses who were not online, and feared for their future.

"In Warwick, it's amazing how many businesses don't have an online presence," Mr Hudson said.

"Considering the trends, not going online can cost you business.

"The old saying I use is Kodak. Kodak went broke and out of the market completely and it's because they never went digital. They thought everyone would stay with film, and boy were they wrong."

He said the trick to cracking the online market was to think practically.

"You can't just go online and say you're selling cookies. It's got to be practical and you need to drive traffic to your site," he said.

"I have an online presence for three different companies I run and I've been lucky to have them up for 10 years, and yet hardly anyone in Warwick buys the tools - it's all to New Zealand and Western Australia."

He said by having a cyber persona your consumer reach was unlimited.

"I don't see the end of retail but I do see it expanding into online presence, and those who don't I can only see it hurting them in the long run," Mr Hudson said.

Paul Carey of Carey Bros Meats said after they went online a couple of months ago, their business had cracked another market.

"We're continuously getting in orders and we've sent orders out to Brisbane, and with word of mouth it can only grow," Mr Carey said.

"It's going pretty well and we know it's a long-term thing."

Topics:  business internet online



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