The Gympie Times boasts a circulation area that stretches north to Tiaro, west to Kilkivan and south to Noosa. Figures from August, 2012, show readership from Tuesday to Friday at 9,000, while on a Saturday it reaches 11,000.
With an emphasis on high local content, The Gympie Times includes regular lift-outs, a children's page, feature pages such as Style, Living and The Weekend, as well as comprehensive sports coverage of the region's events and the weekly Leisuretime television and entertainment guide.
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The Gympie Times was founded just a few short months after a massive gold discovery on what was known then as Gympie Creek.
Gold prospector James Nash wandered into the Mary Valley from the west in October, 1867, and struck a good show of gold at what became known as Nash's Gully (near the site of the present Town Hall).
He claimed the Queensland colony's reward for the first person to find payable gold within 100 miles of Brisbane and is credited with saving Queensland from bankruptcy.
After recording his find, the government named the field Nashville and miners from all over the world and Australia flocked to the area in a major gold rush.
It was to this rag tag collection of tents and shanty dwellings that a robust band of newspapermen journeyed in early 1868 to set up the first newspaper, the Nashville Times and Mary River Mining Gazette. A heavy press and type had to be brought by bullock wagon from Ipswich and the first edition of the paper was produced as floodwaters swirled through the makeshift premises.
Nashville's name was later changed to Gympie to reflect the original name and the gold mining era was long and successful, with deep mining well below the streets of a prosperous city which grew up around the miners.
A drop in the gold price in the early 20th century meant the end of gold mining as a major industry and dairy and beef production and the railway came to the fore.
In recent years, the district's proximity to Brisbane and the Sunshine Coast has meant continued prosperity and development for Gympie without losing its country charm.