Business

Stubby strip’s no stitch up

TOP IDEA: Brett Gresham’s aversion to warm beers on the go has resulted in the Stubby Strip - an invention he first made using his wife’s sewing machine.
TOP IDEA: Brett Gresham’s aversion to warm beers on the go has resulted in the Stubby Strip - an invention he first made using his wife’s sewing machine. Contributed

FORMER Gympie man Brett Gresham loves his beer so much he took to his wife's sewing machine to solve the problem of blokes turning up to barbecues with warm beers.

Now living in Adelaide, Mr Gresham has invented the Stubby Strip - a portable way to not only carry beers but also keep them cool while on the go.

"I just thought to myself 'there's got to be a better way to carry three beers'," he said.

The beer-lover experimented with different designs on wife Ruth's faithful sewing machine before the stubby strip got its debut a year ago.

The Stubby Strip consists of synthetic rubber pockets and Velcro able to carry up to seven stubbies. That's more than enough for a good time.

The invention also has a detachable stubby holder and can be wrapped around a frozen water bottle.

"It's flexible enough to carry a range of beers safely but also insulated so when you get there, they're not warm," Mr Gresham says.

Like any good idea these days, Mr Gresham quickly realised the importance of harnessing the power of social media to get the word out there to beer lovers.

With word getting out there online, the former Gympie man is selling about 100 Stubby Strips a day.

"I've run a business before but not invented something, or set up a business from scratch, so the whole thing was new, Mr Gresham said.

"When you do something it's like your baby and you're a little bit nervous. I've talked to other investors and they haven't gone to market because they're too nervous about it failing."

But fortune favours the brave and with positive feedback, the Gympie inventor reckons others should give it a go - but has a word of caution.

"Don't get ahead of yourself. You can take it slow and see what the market does," he said.

"Any idea's worth a few thousand for most people... but don't mortgage the house."

Gympie Times

Topics:  invention




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Gympie region high on animal cruelty complaints

An act of animal cruelty

RSPCA urges witnesses to report animal cruelty

Gympie ‘hippies’ go tripping on a good cause pub crawl

PEACE OUT:Part organisers Brian Ferguson and Callum Angeles share the love at the Australian Hotel.

Did you get snapped out on the pub crawl? Here's how it went down.

Gympie’s Chelle Dobson joins new political party

Australia Liberty Alliance Queensland’s Bernard Gaynor with Gympie’s Chelle Dobson.

Australian Liberty Alliance jumps on the election bandwagon

Latest deals and offers


10 Things You Absolutely Have to do in Gympie in Autumn

NUMBER 7: Go beach camping at Inskip Point this autumn and you can watch the whales off Rainbow Beach or Double Island Point.

10 Things You Absolutely Have to do in the Gympie region in Autumn

Tommy Daunt

Tom Daunt sports desk for 27th May.

Chinese trade delegation

Chinese trade delegation visits Gympie region and meets with local producers at the...

DV support march

Darcy Cavanaugh speaks about the Refocus domestic violence support walk on May 27...

Own Sunshine Coast property? You’re about to make money

UP AND UP: Property owners are likely to win from rent and price increases but tenants and first home buyers might not be so happy. Photo: Brett Wortman / Sunshine Coast Daily

Good new for property owners, not so good for buyers and tenants.

Sale nears on last large block of land in Coolum

The 43.37ha property on South Coolum Rd has sold.

South Coolum Rd property to be land banked