FORMER Gympie man Brett Gresham loves his beer so much he took to his wife's sewing machine to solve the problem of blokes turning up to barbecues with warm beers.
Now living in Adelaide, Mr Gresham has invented the Stubby Strip - a portable way to not only carry beers but also keep them cool while on the go.
"I just thought to myself 'there's got to be a better way to carry three beers'," he said.
The beer-lover experimented with different designs on wife Ruth's faithful sewing machine before the stubby strip got its debut a year ago.
The Stubby Strip consists of synthetic rubber pockets and Velcro able to carry up to seven stubbies. That's more than enough for a good time.
The invention also has a detachable stubby holder and can be wrapped around a frozen water bottle.
"It's flexible enough to carry a range of beers safely but also insulated so when you get there, they're not warm," Mr Gresham says.
Like any good idea these days, Mr Gresham quickly realised the importance of harnessing the power of social media to get the word out there to beer lovers.
With word getting out there online, the former Gympie man is selling about 100 Stubby Strips a day.
"I've run a business before but not invented something, or set up a business from scratch, so the whole thing was new, Mr Gresham said.
"When you do something it's like your baby and you're a little bit nervous. I've talked to other investors and they haven't gone to market because they're too nervous about it failing."
But fortune favours the brave and with positive feedback, the Gympie inventor reckons others should give it a go - but has a word of caution.
"Don't get ahead of yourself. You can take it slow and see what the market does," he said.
"Any idea's worth a few thousand for most people... but don't mortgage the house."