Business

Small, medium businesses shunning social media

REGIONAL Queensland small and medium businesses are failing to capture new market opportunities available through social media, according to new research released by Telstra.

A survey of more than 1000 small and medium businesses (SMBs) shows only 29% of business in regional and rural Queensland have embraced social media and are seeing real benefits from online activities.

Most SMBs believe social media is neither helpful nor a hindrance. A further 11% believe social media is actually damaging to success.

The research reveals 77% of businesses nationally believe the internet is the most beneficial technology for their business, followed by online software.

The top three technology services used by SMBs nationwide to reduce business costs are online invoicing tools and payment options (33%), mobile broadband (30%) and remote desktop applications (29%).

Area general manager Sunshine and Capricornia Coasts, Nigel Beaman said with 62% of adults worldwide now using social media, SMBs ignoring this powerful tool were missing out on a significant business opportunity.

"In a digital age where smartphones and tablets are used on a daily basis, we know customers expect a company to have a social media presence," he said.

"Many successful Australian businesses are having a meaningful two-way conversation with customers online."

Gympie Times

Topics:  small business sme social media telstra



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

You're too predicta-Bill

Nothing better describes Bill Shorten than his response to the 11th hour result concerning the Backpackers Tax, according to Colin Claridge.

Cynical and predictable, that's what Colin thinks of Labor

Stuck for Secret Santa ideas? There are plenty in Gymipie

LOVING THE LOCALS: Euphoria owner Lynn Wake has a number of secret Santa ideas.

Scott answers the age-old question: What to buy for secret Santa?

The Kandanga Hotel comes back from the ashes

TAKING SHAPE: Doug Greensill standing where the start of the new Kandanga pub will stand.

A year after the fire, the new Kandanga Hotel takes shape.

Local Partners

End-of-year break-up for OWN

GUNABUL Homestead was the place to be for 62 members of the Older Women's Network on December 1.


Your definitive Gympie guide to school holiday fun

HANDS ON: Get the chance to create your own clay animals at the Gympie Regional Gallery.

Check out the amazing things to do over the school holidays.

GARAGE SALES: Where to grab a bargain this weekend

Several sales are being held in Rockhampton on Saturday as part of the national Garage Sale Trail.

Take a look at these treasure troves

Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

Justin Timberlake stuns students with secret class

Justin Timberlake stunned high school students in Sydney

Carrie Fisher says Ford will be bugged by affair confession

Carrie Fisher is sure Harrison Ford is annoyed at her

Dakota Fanning rekindles romance with childhood sweetheart

Dakota Fanning rekindles romance with ex

Jennifer Lawrence apologises to the people of Hawaii

Jennifer Lawrence sorry for 'offensive' story

Cruz Beckham's single a 'one-off'

He is not planning to launch a full-time music career yet.

Louis Tomlinson's mother dies aged 42

Louis Tomlinson's mother has died.

The apple and the worm

Gympie journalist Arthur Gorrie.

Progress leaps along, so let's look first

Essential to get new Maroochydore CBD fundamentals right

LOOKING AHEAD: The central business district at Maroochydore is planned to be the heart of the Sunshine Coast.

SunCentral reports good progress on 53ha Sunshine Coast city heart

'Crucial' farm land eyed by defence department

Lawson Geddes moving the Brangus cattle to higher ground - which is the land the Defence Department is interested taking for the Shoalwater Bay expansion.

"You can't have one without the other.”

Former Shark Show for sale for $1.3 million

Vic Hislop at the old Shark Show.

TALK about a jaws-dropping real estate opportunity.

There's a whole lot of luxury in this home

The Endeavour Foundation's latest prize home in Mountain Creek.

WHEN it comes to desirable homes, it's hard to go past a prize home.

Ready to SELL your property?

Post Your Ad Here!